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For years we've been told AI is coming. The reality is that AI isn't coming. It's already here. Employees are using it. Attackers are using it. Airlines are using it.
The question is no longer whether AI will change the game.
The question is: How do we stay ahead of the risks while taking advantage of the opportunities?
You flew here from across the globe. But what actually shaped the price of your ticket?In this session, we'll use your flight to the World Aviation Festival as a case study to build out the market dynamics around it.
Conference demand, competing events, seasonality, origin-market economics, booking behavior, competitor capacity - every signal that moved the needle.
The next wave of AI is not about generating more content. It's about enabling intelligent systems to take action. Join us to discover how agentic AI is helping airlines deliver better customer experiences, improve operational resilience and accelerate innovation through an open, airline-first approach.
· Who is gaining control when airlines are rebuilding payments architecture for new retail models, airlines, payment providers or emerging fintech?
· As payment stacks become more complex, are airlines gaining flexibility or simply managing more moving parts?
· Local acquiring, FX exposure and regulation vary by market. How do airlines balance global scale with local optimisation?
· Does adding more payment options improve conversion, or simply move complexity downstream into reconciliation and treasury operations?
· What data and visibility do airlines need from PSPs and partners to manage payments commercially
Aviation Connect is our dedicated networking hour. Book 15 minute meetings via the Aviation Connect Platform and make the most of your time at WAF. No other sessions, workshops or activities are taking place during this time.
An inside look at the transformation behind Alaska’s emergence as a global carrier—what it really takes to bring two airlines together while preserving what makes each brand special. The discussion will explore how moving to a single PSS created the operational backbone for growth, unlocked new guest experiences, and positioned the airline as a premium, multi-brand player on the global stage.
The next leap in aviation won’t come from one breakthrough. It will come from eliminating friction across the system. This panel brings together technologies targeting the metrics airlines and airports care about most: turnaround performance, asset utilization, workforce productivity, operational efficiency, and passenger experience.
NDC is delivering real results today and laying the foundation for Modern Airline Retailing. The focus is now shifting from adoption to scale, as airlines look to create more choice for travelers, unlock greater commercial value and prepare for the next phase of airline commerce.
Boris from Travel in Motion opens with a view of where the industry is heading and why NDC is fundamental to that shift. Richard from Accelya then shares the valuable results airlines are achieving with NDC today. Barbara closes by looking past NDC to Modern Airline Retailing, and at what Accelya is building next. The session ends with an open Q&A.
A dreamy long-term vision for Airline Retailing beckons from beyond the horizon: More revenues and less cost for airlines, better and richer travel experience for passengers, smoother operations and cleaner financials on the ground. The current reality, however, is a rather messy and complicated web of different technologies and business processes, all in motion.
Hitit, as the global leader in IATA’s “Airline Retailing Maturity” rankings, has been working with partner airlines from around the world to translate the technology into business impact. The session will explore several examples of how they managed to create a variety of tangible short-term benefits while still keeping the pace towards the future transition.
Airlines have invested heavily in modern retailing capabilities, yet many still struggle to determine where value is actually created and which initiatives should be prioritized next.
This interactive workshop explores how value emerges across pricing, product design, ancillaries, bundles, and offer optimization. Through guided capability discussions, live polling, and practical examples, attendees will identify where value is concentrated, where it is constrained, and how to prioritize the next commercial opportunity.
The session provides a practical blueprint for connecting airline retailing initiatives to measurable outcomes across revenue, efficiency, and customer experience.
Aviation Connect is our dedicated networking hour. Book 15 minute meetings via the Aviation Connect Platform and make the most of your time at WAF. No other sessions, workshops or activities are taking place during this time.
The Masterclass will explore how airline distribution is evolving, from today’s strategies to the impact of AI and agentic commerce, and why there is no one-size-fits-all model.
The session will also provide a practical view of the industry’s transition to Modern Airline Retailing, with a particular focus on Order. Drawing on current airline programmes, it will discuss progress across the industry, common challenges and lessons learned, and how airlines can effectively structure and begin their own transformation journey.
A rapid-fire investor-founder conversation on the bet to automate one of aviation’s most stubbornly manual workflows: baggage handling. David andAnaghrevisit the original thesis behind Azalea Robotics, assess the progress and proof points since, and unpack why labor pressures, automation economics, and advances in robotics are creating a new inflection point.
Create your personal agenda –check the favourite icon
Aviation Connect is our dedicated networking hour. Book 15 minute meetings via the Aviation Connect Platform and make the most of your time at WAF. No other sessions, workshops or activities are taking place during this time.
AI will transform how consumers plan, shop and make the most of travel. But what does the future look like for premium travellers who expect personalised, memorable experiences and genuine emotional connection?
In this fireside chat, Virgin Atlantic’s VP Customer Experience & Loyalty, Bethan Lynch, joins Jerry Angrave to share how the airline is embracing innovative use of AI to serve its customers more personally and seamlessly, while upholding its unique culture, built around its people and their unmistakeable warmth and flair. On its journey to become the most loved travel company, Bethan will explain how Virgin Atlantic sees AI as an extension of the human-centred experience. An opportunity to remove friction and make every interaction meaningful and distinctly Virgin, while enabling people to do what only people can do: create trust, build connection and make customers feel genuinely cared for.
Combining humanity with innovation, also hear how Virgin Atlantic is doubling down on its premium experience across the customer journey, including the rollout of free, high speed Starlink Wi-Fi, new expanded Upper and Premium cabins, investment in award-winning Clubhouses, and a new app integrated with Virgin Atlantic Concierge, powered by OpenAI and built in partnership with Tomoro. Through its brand, people, and the award-winning experience they deliver, Virgin Atlantic is creating emotional connections that last long after the journey ends – building loyalty and enticing customers to choose Virgin Atlantic time and again.
Fresh off the press: Adyen and Edgar, Dunn & Company explore evolving traveler expectations and how airlines can break free from legacy payments that hold back innovation, speed and performance, and unlock the next frontier in airline payments.
What happens when AI Agents book the tickets, spend the miles and speak to your customers
In this 45-minute session, Adobe explores the shift beyond the copilot towards intelligent experiences that can understand context, orchestrate journeys and act in the moment.
We’ll explore how this evolution could reshape the passenger experience, from anticipating needs to responding dynamically as circumstances change. Drawing on real-world examples from our global airline customers, alongside industry perspectives, we’ll unpack what this means for brands, their customers and the role of humans in an increasingly agentic world.
This workshop explores IBS Software’s transformation into an agentic AI-led aviation and loyalty organisation. This includes AI-powered rules and decisioning in passenger systems to intelligent automation and personalisation across the portfolio. It will examine how AI-native capabilities, trusted data, governance and new ways of working are reshaping products, operations and customer experiences.
When IROPS hit, most of the resilience conversation focuses on rebooking passengers and repositioning aircraft — while the staffing side of recovery still runs on manual call-outs and slow swap approvals. Join this talk to discuss the importance of airport staff in IROPS recovery. How fast an airline can fill an open shift or approve a swap mid-disruption is an under-examined resilience metric, and this talk will walk through what changes when that process is compressed from hours to minutes.
Aviation Connect is our dedicated networking hour. Book 15 minute meetings via the Aviation Connect Platform and make the most of your time at WAF. No other sessions, workshops or activities are taking place during this time.
Aviation organizations have more data than ever before, yet critical decisions still depend on analysts manually piecing together information across disconnected systems, teams and datasets. As data volumes grow and AI becomes more widely available, the challenge is no longer accessing information, it's turning it into intelligence.
This session explores how aviation can move from fragmented data to connected intelligence. Through real-world examples, discover how combining trusted aviation data, AI-powered analytics and connected relationships across organizations, assets, operations and market dynamics can reveal impacts faster, enabling organizations to improve performance and make more confident decisions.
Create your personal agenda –check the favourite icon
Aviation Connect is our dedicated networking hour. Book 15 minute meetings via the Aviation Connect Platform and make the most of your time at WAF. No other sessions, workshops or activities are taking place during this time.
Expanding Capacity, Driving Innovation, Overseas Business
Airline retailing is being fundamentally reimagined and the companies that will shape its future aren't just building smarter products, they're building smarter foundations. ATPCO Vice President of Technology Anand Mishra will explore how the industry's most trusted neutral data layer is evolving to meet the moment, as agentic AI moves from concept to commercial reality. With nearly two-thirds of adult travelers under 45 already turning to AI for travel recommendations and AI-driven booking accelerating fast, the window to establish trusted, structured data foundations is open, but for how long?
Anand will pull back the curtain on recent ATPCO's experiments: including those that ask a simple but high-stakes question — can ATPCO's structured data turn general AI into a trusted source for airline retailing? The answer was a resounding yes, and Anand will dive into some of the learnings.
Attendees will leave with a clear view of where airline retailing's AI transformation is heading over the next 18 to 36 months, why the standards and data layer will be the defining battleground, and how ATPCO is positioning itself, and the industry, to make sure that transformation happens forus, not tous
Every airline delivers personalization across multiple channels, but continuity often breaks as the traveler moves from one touchpoint to another.
What changes when AI moves beyond recommending and starts anticipating?
In this session, Mahesh Veda of United Airlines and Jitender Mohan of WNS will explore how airlines can create a connected, context-aware understanding of each traveler across the app, airport, gate and onboard experience.
The discussion will examine how AI, loyalty data and real-time customer insight can come together to simplify journeys, strengthen engagement and unlock new revenue opportunities.
1. The Portuguese Aviation Ecosystem: Capabilities and Opportunities
2. Strategic Panel Discussion: From Clean Skies to Connected Operations: The Convergence of Clean Aviation, AAM and MRO
3. Collaborating for Tomorrow's Aviation: European Projects, Initiatives and Industrial Opportunities
We are on the hunt for the next big ancillary product or service. Join this session to hear from our 5 finalist companies who will be pitching their solution to our expert panel:
Riyadh Air (PointsXchange)
InterLnkd (NEXORA)
Retailaer
VINI (Flyvbird GmbH)
Roamon