Heike Birlenbach | CCO
SWISS International Air Lines
Heike Birlenbach is the Chief Commercial Officer at Swiss International Airlines in Switzerland since January 2024. She manages Brand and Product Experience, Network Management, Revenue Management, Sales, and Marketing for the airline. Previously, Heike held the position of group-wide responsible for Customer Experience at the Lufthansa Group, where she played a crucial role in shaping the group's customer satisfaction strategies. With a Master’s degree in Management from McGill University, Heike brings extensive experience and a proven track record in the global travel and tourism industry to her current role.
Appearances:
World Aviation Festival Day 2 @ 15:00
Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond
- What’s the right balance between yield optimisation and affordability in an increasingly dynamic and personalised pricing environment?
- How are we adapting forecasting to respond to volatile demand, compressed booking windows, and growing capacity?
- What role will offer-order transformation play in enabling true commercial autonomy and modern retailing models?
- Exploring how Gen AI is supporting decision-making and revenue optimisation
- With increased regulatory oversight, how can airlines maintain pricing transparency, enhance ancillaries, and strengthen customer trust?
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