Heike Birlenbach | CCO
SWISS International Airlines
Heike Birlenbach is the Chief Commercial Officer at Swiss International Airlines in Switzerland since January 2024. She manages Brand and Product Experience, Network Management, Revenue Management, Sales, and Marketing for the airline. Previously, Heike held the position of group-wide responsible for Customer Experience at the Lufthansa Group, where she played a crucial role in shaping the group's customer satisfaction strategies. With a Master’s degree in Management from McGill University, Heike brings extensive experience and a proven track record in the global travel and tourism industry to her current role.
Appearances:
World Aviation Festival Day 2 @ 15:00
Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond
- To what extent are geopolitics affecting the commercial landscape?
- What are the biggest trends in customer behaviours and how are they influencing commercial decision making?
- In the next 12 months, how do you expect AI will affect your airline’s commercial decision making?
- What is the right balance between yield optimization and affordability in an increasingly dynamic and complex pricing environment?
- Does modern airline retailing demand a rethink of commercial organizational structures?
- How do airline leaders see the importance of “third party” revenue, such as insurance, lodging, etc., changing during the next 12 months?
Created by
Terrapinn is proud to be a member of isla.
Working together to build sustainable events