Ms. Sinead Finn has worked in the travel industry for more than 20 years.
After working for the Irish Tourist Board, she joined Ryanair in 1998 as Sales Manager for Italy. In 2002, Sinead was promoted to Head of Sales and Marketing with overall responsibility for the company's Sales and Marketing activities. Passenger numbers at the airline grew from 13.4 million per annum to 51 million during her time in this role. In April 2008, Ms. Finn was promoted to the role of Director of Commercial Revenue.
· Within the new trends in customer behaviour, what kind of new challenges and changes have we experienced after the Covid-19 crisis?
· Offer/Order, a big topic that could enhance capabilities of airlines to approach each and every market at ease. How would RM prepare itself for such big changes for current flow?
· With rising price sensitivity, what are the new levers RM teams using to protect margins and unlock revenue?
· Analysing geopolitical and economic conditions' impact on demand forecasting, yield optimisation and network planning
· With current enhancements in data and its usage in RM, how does "Big Data" affect these enhancements and it's capabilities?
· How are airlines managing seasonal capacity shifts to drive profitability