Bill is a seasoned digital leader, with a track record of driving innovation and transformation across some of the world's top retail and travel brands. From spearheading growth at Tesco.com and eBay, to leading Ancillary Revenue at easyJet, and shaping digital strategy at Kingfisher Group, Bill brings a rare blend of corporate expertise and entrepreneurial energy. He’s helped power digital transformation at industry heavyweights like IAG, John Lewis, and Sainsbury’s—modernizing platforms, driving agility, and unlocking commercial value through smarter tech. Recently, Bill has turned his focus to the startup world, advising founders on go-to-market strategy, scaling emerging tech, and navigating investment landscapes. Today, he’s VP of Travel at eSim Go, where he's helping revolutionize mobile connectivity for travel brands—delivering seamless, in-destination data access that enhances the traveler experience and strengthens brand loyalty.