Natalija Kuzmina is Vice President of Product and Customer Experience at airBaltic. She has over 15 years of experience in competitive strategy, innovation, marketing, product development and digital transformation that allows companies to reach new heights of profitability while delivering exceptional customer experiences. As a driving force behind the digitization of customer experiences and processes, Natalija leads transformative initiatives within airBaltic ensuring that every touchpoint along customer journey is optimized for frictionless and engaging experience aligned with the overall company strategy.