Marcus Puffer | VP Global Loyalty Strategy
IBS Software

Marcus Puffer, VP Global Loyalty Strategy, IBS Software

Marcus Puffer is Vice President & Head of Loyalty Management Solutions at IBS Software. In this role, he is responsible for the loyalty product suite, a next generation platform carrying out some of the most successful customer engagement programs in travel and transportation.
Before his tenure with IBS, Marcus has served as General Manager of topbonus, airberlin’s loyalty program and the second largest frequent flyer program in Germany with more than 3m members and over 120 partners. He successfully managed the corporatization of topbonus and subsequent sale of 70% to Etihad Airways. Prior to that, he spent a decade at Star Alliance - the leading global airline alliance - in roles spanning Network and Membership Development. Marcus started his career with Austrian Airlines with a focus on market research and long term network planning.

Appearances:



World Aviation Festival Day 1 @ 15:25

Panel: What is the future of end-to-end digital loyalty?

  • How can we effectively link loyalty programs together with non-airline brands so you can deliver enhanced offers and interact with both programs at once?
  • What is the future of digital journey, gamification and customer engagement to enhance customer loyalty?
  • How can AI and data science help us understand every interaction and personalise more effectively?
  • Communicating is key but how are airlines experimenting with diferent ways to reach passengers through channels such as chatapps?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT
last published: 12/Nov/21 11:18 GMT

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