Benjamin Lipsey is a seasoned aviation executive with a passion for driving customer loyalty and innovation in the global aviation industry. Currently serving as the Senior Vice President of Customer Loyalty and President of Flying Blue at Air France K.L.M., Benjamin brings a wealth of experience and expertise to his role.
With a strong background in strategy, loyalty, and customer experience, Benjamin has successfully led initiatives to enhance customer loyalty programs and drive sustainable growth within the aviation sector. His strategic vision and innovative approach have positioned him as a thought leader in the industry, particularly in the areas of business models, technology, sustainability, and innovation.
At the World Aviation Festival 2025, Benjamin will share his insights on how airlines can leverage technology and data analytics to create personalized and seamless customer experiences, ultimately driving loyalty and revenue growth. He will also discuss the importance of sustainability and how airlines can adopt innovative practices to reduce their environmental impact while remaining competitive in the market.
With a track record of success in driving business transformation and delivering results, Benjamin is a dynamic speaker who inspires audiences with his forward-thinking ideas and strategic vision for the future of the global aviation industry. Attendees can expect to gain valuable insights and practical strategies for navigating the evolving landscape of aviation business models, technology, sustainability, and innovation.
· How can airlines make spending miles easier to attract a wider range of customers?
· Is incorporating high-level customisation and flexibility now a necessity, and how can digital transformation aid in this offering?
· How can airlines offer variety and gamification, rather than simply rewarding the biggest spenders?
· Can airlines introduce sustainable options to draw and retain environmentally mindful members?
· Considering the recent conversation around the devaluation of loyalty points, how can airlines maintain customer trust and program appeal?