Nejib Ben-Khedher | Divisional Senior Vice President, Skywards
EMIRATES GROUP

WAF Day 2 @ 13:05

Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

• Process optimisation: How can we make smoother processes, where can I go with new business models, what could be used better
• Moving loyalty closer to the commercial and digital core: aligning with revenue management, sales, and marketing
• How can programs cut through AI buzzwords to examine real use cases and the ROI metrics that actually matter?
• What will define loyalty leadership in the next decade?

Nejib Ben-Khedher, Divisional Senior Vice President, Skywards, EMIRATES GROUP

Ralph Piket, Chief Loyalty & Customer Insights Officer, Abra Group

Pedro Ribeiro, Loyalty & CRM Director, TAP Air Portugal

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Pedro Ribeiro / Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

Pedro Ribeiro, Loyalty & CRM Director,
TAP Air Portugal

Pedro Flores Ribeiro is currently the Loyalty & CRM Director at TAP Air Portugal, a position he has held for the past three years. Before assuming his role in Loyalty, Pedro contributed to various customer-related areas, including customer experience and supported projects in product...

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Cristina Yoshida, Director of Loyalty Program and Ancillary Revenue, Azul Linhas Aereas Brasileiras

Marcus Puffer, Vice President & Head of Loyalty Management Solutions, IBS SOFTWARE

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Marcus Puffer / Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

Marcus Puffer, Vice President & Head of Loyalty Management Solutions,
IBS SOFTWARE

Marcus Puffer is Vice President & Head of Loyalty Management Solutions at IBS Software. In this role, he is responsible for the loyalty product suite, a next generation platform with some of the most successful customer engagement programs in travel and transportation.  Before his tenure with...

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Moderator: Harald Deprosse, Partner, Envolved GmbH

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Harald Deprosse / Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

Harald Deprosse, Partner,
Envolved GmbH

The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles &...

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David Glantz, Director Business Development & Consulting​, Loyalty Partner Solutions GmbH

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David Glantz / Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

David Glantz, Director Business Development & Consulting​,
Loyalty Partner Solutions GmbH

David Glantz is a senior business leader in the field of loyalty, CRM, and customer engagement. As Director New Business at Loyalty Partner Solutions (LPS) since 2016, he leads the company’s customer acquisition organization with responsibility across sales, innovation, consulting and marketing -...

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