Nejib Ben-Khedher | Divisional Senior Vice President, Skywards
Emirates group

WAF Day 2 @ 13:05

Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?

• Process optimisation: How can we make smoother processes, where can I go with new business models, what could be used better
• Moving loyalty closer to the commercial and digital core: aligning with revenue management, sales, and marketing
• How can programs cut through AI buzzwords to examine real use cases and the ROI metrics that actually matter?
• What will define loyalty leadership in the next decade?