Harald Deprosse | Partner
Envolved GmbH
The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles & More, Europes largest Frequent Traveller Program. After the Program’ s carve-out in 2014 he co-lead Miles & More GmbH as Managing Director for 7 years before joining Envolved as Partner in 2021. Envolved is an independant cross-industry consulting company for customer centric management. Core competencies comprise CRM & loyalty, omni-Channel marketing, sales & marketing automation, data integrated business, customer experience and innovation & change - from strategy development to implementation.
Appearances:
World Aviation Festival Day 2 @ 12:15
Fireside Chat: How is Skywards responding to the values and expectations of the 2025 passenger?
World Aviation Festival Day 2 @ 12:30
Panel: Unpacking future strategies to enhance member engagement across diverse profiles
· How can airlines make spending miles easier to attract a wider range of customers?
· Is incorporating high-level customisation and flexibility now a necessity, and how can digital transformation aid in this offering?
· How can airlines offer variety and gamification, rather than simply rewarding the biggest spenders?
· Can airlines introduce sustainable options to draw and retain environmentally mindful members?
· Considering the recent conversation around the devaluation of loyalty points, how can airlines maintain customer trust and program appeal?
World Aviation Festival Day 2 @ 15:15
Panel: Building partnership networks that enhance loyalty programs’ offerings, value and convenience for passengers
· What new revenue streams could be unlocked through innovative partnerships that move beyond traditional loyalty ecosystems?
· How can airlines ensure that their partnerships do not result in a fractured digital experience for customers?
· Unpacking the latest in embedded loyalty: how can seamless integration enhance exclusive deals or one click bookings?
· How can modern airline retailing strategies be leveraged to offer personalised incentives tailored to traveller behaviour?
· What new partnerships will be needed in order to offer smoother connections and a more integrated travel experience?
World Aviation Festival Day 3 @ 11:45
Panel: How can reward customisation lead to emotional connection and repeat business?
· Should airlines leave generic points systems behind in favour of tailored rewards and exclusive events?
· What role will AI, data analytics, and behavioral insights play in shaping NextGen program experience and offerings?
· Unpacking how airlines can use gamification tactics to both engage members and capture data to inform future offerings
· How can airlines use AI to insert personalisation at each digital touchpoint?
· Ensuring that customers can trust the airline with their data, e.g. through communicating fraud prevention methods
World Aviation Festival Day 3 @ 13:45
Panel: If airlines are becoming increasingly focused on non-flying customer activities, what’s next for earn and burn opportunities?
· Which innovative industries should aviation now be looking to when exploring partnerships and reward opportunities?
· As non-flight earning opportunities expand and flight redemptions become more challenging, how could this redefine the airline loyalty landscape?
· How can airlines take advantage of currency pooling opportunities through the growing interest in mile exchanges between non-travel programmes?
· How can airlines move beyond traditional flight-based rewards and create tailored loyalty experiences that drive deeper engagement?
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