Harald Deprosse | Partner
Envolved GmbH
The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles & More, Europes largest Frequent Traveller Program. After the Program’ s carve-out in 2014 he co-lead Miles & More GmbH as Managing Director for 7 years before joining Envolved as Partner in 2021. Envolved is an independant cross-industry consulting company for customer centric management. Core competencies comprise CRM & loyalty, omni-Channel marketing, sales & marketing automation, data integrated business, customer experience and innovation & change - from strategy development to implementation.
Appearances:
WAF Day 2 @ 16:10
Panel: The "Everyday" Ecosystem – Integrating real-time loyalty into the daily life
WAF Day 3 @ 12:30
Unpacking the next evolution of AI and personalisation within airline loyalty
WAF Day 3 @ 14:30
The Loyalty Value Equation – Balancing profitability and customer trust
- Maintaining the balance between airline profitability and perceived customer value in loyalty programs
- How is tech reshaping the loyalty value equation, considering dynamic rewards, flexible redemption, and real-time pricing of benefits?
- Transactional vs emotional loyalty in the age of automation: can technology strengthen customer trust rather than erode it?
- Creating value from the customer data loyalty schemes create: how is loyalty data being interrogated to support commercial decisions?
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