Harald Deprosse | Partner
Envolved GmbH
The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles & More, Europes largest Frequent Traveller Program. After the Program’ s carve-out in 2014 he co-lead Miles & More GmbH as Managing Director for 7 years before joining Envolved as Partner in 2021. Envolved is an independant cross-industry consulting company for customer centric management. Core competencies comprise CRM & loyalty, omni-Channel marketing, sales & marketing automation, data integrated business, customer experience and innovation & change - from strategy development to implementation.
Appearances:
WAF Day 2 @ 13:05
Panel: Strategy in a Changing Commercial Landscape – What will define the airline loyalty industry as we move into 2027?
- Process optimisation: How can we make smoother processes, where can I go with new business models, what could be used better
- Moving loyalty closer to the commercial and digital core: aligning with revenue management, sales, and marketing
- How can programs cut through AI buzzwords to examine real use cases and the ROI metrics that actually matter?
- What will define loyalty leadership in the next decade?
WAF Day 2 @ 16:10
Panel: The "Everyday" Ecosystem – Integrating real-time loyalty into the daily life
WAF Day 3 @ 14:30
The Loyalty Value Equation – Balancing profitability and customer trust
- Maintaining the balance between airline profitability and perceived customer value in loyalty programs
- How is tech reshaping the loyalty value equation, considering dynamic rewards, flexible redemption, and real-time pricing of benefits?
- Transactional vs emotional loyalty in the age of automation: can technology strengthen customer trust rather than erode it?
- Creating value from the customer data loyalty schemes create: how is loyalty data being interrogated to support commercial decisions?
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