Harald Deprosse | Partner
Envolved GmbH
The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles & More, Europes largest Frequent Traveller Program. After the Program’ s carve-out in 2014 he co-lead Miles & More GmbH as Managing Director for 7 years before joining Envolved as Partner in 2021.
Envolved is an independant cross-industry consulting company for customer centric management. Core competencies comprise customer experience, CRM & loyalty, sales & marketing automation, data integrated business, omni-channel marketing and innovation & change - from strategy development to implementation.
Appearances:
World Aviation Festival Day 1 @ 12:25
Aeroplan Case Study: Launching a new loyalty program in the midst of a pandemic
- How Air Canada have remained relevant with their target audience throughout the pandemic and leveraged partners to stay in the day to day lives of passengers?
- Creating a broader appeal for friends and families with new features to reach a target of 40% membership growth
- Developing smart soft service digital tools and micro adaptions to your program to stay relevant based on behaviors and demand
World Aviation Festival Day 1 @ 12:55
Panel: How can airlines tranform themselves into more lifestyle oriented programs with a wider range of non-air earn and burn opportunities?
- How can we crack the elusive millenial and Gen Z segment and what drives loyalty in these segments?
- Understanding how we can rethink coalition loyalty and what is the future of end-to-end loyalty?
- How can we create a supply chain and partnership ecosystem that has the ability to react more frequently by delivering dynamic loyalty models that better suit todays customers?
- What doe the increase in sustainability awareness from passengers mean for our loyalty offering and how do we balance sustainability with loyalty?
World Aviation Festival Day 1 @ 15:25
Panel: What is the future of end-to-end digital loyalty?
- How can we effectively link loyalty programs together with non-airline brands so you can deliver enhanced offers and interact with both programs at once?
- What is the future of digital journey, gamification and customer engagement to enhance customer loyalty?
- How can AI and data science help us understand every interaction and personalise more effectively?
- Communicating is key but how are airlines experimenting with diferent ways to reach passengers through channels such as chatapps?
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