Peter Smith | SVP, Strategic Partnerships
Cover Genius
Peter Smith is SVP of Strategic Partnerships - Travel, EMEA, at Cover Genius, the insurtech for embedded protection. Prior to Cover Genius, Peter was Head of New Business at Holiday Extras, a UK and European provider of travel ancillaries, responsible for developing their partnerships and driving revenue. He has also gained insight into e-commerce platforms as Head of Sales for the UK for CarTrawler, one of the most widely distributed car rental booking engines in the world. Peter has spent his career working in travel and hospitality and also worked closely with the founders of MoneySupermarket.com, playing an instrumental role in helping build their leading travel comparison website, TravelSupermarket.com.
Appearances:
World Aviation Festival Day 2 @ 14:45
Presentation: Elevating the Passenger Journey: Unlocking Unrivaled Personalization & Loyalty with AI
World Aviation Festival Day 2 @ 15:15
Panel: Building partnership networks that enhance loyalty programs’ offerings, value and convenience for passengers
· What new revenue streams could be unlocked through innovative partnerships that move beyond traditional loyalty ecosystems?
· How can airlines ensure that their partnerships do not result in a fractured digital experience for customers?
· Unpacking the latest in embedded loyalty: how can seamless integration enhance exclusive deals or one click bookings?
· How can modern airline retailing strategies be leveraged to offer personalised incentives tailored to traveller behaviour?
· What new partnerships will be needed in order to offer smoother connections and a more integrated travel experience?
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