Dominik Hess | Head of Digital Solutions & Innovation
SunExpress Airlines
At SunExpress, Dominik Hess is reinventing how digital products, loyalty, and innovation take flight. With roots in start-ups, eCommerce, and strategic consulting, Dominik is spearheading cross-functional transformation at the intersection of travel and tech.
Within Loyalty he is breaking down organizational silos to supercharge SunExpress's customer engagement, aligning loyalty with revenue and how personalization drives value to the customer. Expect bold views on the role of Loyalty as growth engine within the airline.
Appearances:
World Aviation Festival Day 3 @ 11:45
Panel: How can reward customisation lead to emotional connection and repeat business?
· Should airlines leave generic points systems behind in favour of tailored rewards and exclusive events?
· What role will AI, data analytics, and behavioral insights play in shaping NextGen program experience and offerings?
· Unpacking how airlines can use gamification tactics to both engage members and capture data to inform future offerings
· How can airlines use AI to insert personalisation at each digital touchpoint?
· Ensuring that customers can trust the airline with their data, e.g. through communicating fraud prevention methods
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