Ina Eldøy is the CEO of BagID AS, a travel tech company transforming the way people travel with checked baggage through electronic bag tags, smart travel solutions and enabling end to end digital identity for baggage. Under her leadership, BagID is redefining baggage handling in aviation, empowering airlines, airports and passengers. She is a seasoned leader with a rich international track record in aviation, hospitality, and strategic business development. She has an MBA in finance and strategy, but her curiosity has led to further studies in shipping management, philosophy, AI and more. Ina has held commercial and leadership roles across various industries. Before becoming CEO of BagID in March 2023, Ina served as a board member of the company since 2019. She brings extensive experience from her tenure as Head of Brand and Marketing for the Avinor Group, who operates Norway’s 45 airports and ATC, and as Chief Commercial Director at Norways third largest airport. Ina is a true believer in being the change, the power and potential in every human being and that those who collaborate will be the ones shaping the future.