Zachary Wynne | Head of EMEA
ATPCO
Zachary has 15 years’ experience leading commercial transformation projects at airlines around the world. In his current role, Zachary facilitates dialog with ATPCO’s airline and technology partners, helping to make modern airline retailing a reality. His special focus areas include deployment of airline rich content, pricing and revenue management automation, and distribution modernization. Before this role, Zachary filled several roles at ATPCO in account management, consulting services, analytics, and marketing. As an American based in Europe, Zachary is an avid traveler who enjoys discovering new destinations with his family. In addition to his native English, Zachary also speaks fluent German and conversational Russian, Spanish, and Hungarian.
Appearances:
WAF Day 1 @ 10:05
Panel: The 2026 retail manifesto – navigating the high-stakes shift to modern retailing
- Why are airlines pivoting away from single-provider "monolith" PSS systems in favour of "plug-and-play" modular IT?
- What is the current status of airline and IT provider readiness and what should the industry expect in terms of timelines?
- How is modern retailing architecture finally solving the historical complexity of selling seats and ancillaries across interline partners?
- How can airlines achieve the internal transformation and cultural shift needed to catch up with the digital maturity of global retail giants?
- In what ways will Agentic AI disrupt the travel industry’s traditional booking journey?
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