Roger Williams | Head of Loyalty Center of Excellence
Marigold

Roger currently oversees Marigold’s Loyalty Center of Excellence, which optimizes our loyalty strategy, platform, and services as one cohesive solution for our clients. One of the first professionals to earn a Certified Loyalty Marketing Professional (CLMP) designation, Roger has worked with major global brands and over 200 airlines to develop pioneering loyalty strategies. Roger began his career as an airline loyalty manager, among other marketing and commercial roles. He worked for airline industry tech giant Sabre as a Strategist and co-founded startups where he invented an innovative hyperlink loyalty engagement concept using Blockchain. With a penchant for innovation, Roger collaborates with Marigold teams and clients to elevate relationship marketing to the highest level.