Colleen Schmidt | VP, Commercial Strategy, Mobility, Travel & Delivery
Adyen

Colleen Schmidt is the Vice President of Commercial Strategy at Adyen, where she leads global go-to-market planning, commercial optimization, and long-term strategic initiatives across diverse markets. With a strong track record in developing scalable growth strategies, Colleen brings deep expertise in landscape positioning, competitive dynamics, and product innovation within highly regulated industries. Her international leadership experience spans four continents, having driven commercial success across APAC, EMEA, LATAM, and North America. She is known for her data-driven approach, business model agility, and ability to build resilient strategies that thrive in dynamic market environments. At Adyen, Colleen plays a key role in accelerating market penetration, optimizing global efficiency, and guiding distributed teams with a focus on servant leadership. Her work consistently delivers measurable impact — from exceeding revenue targets to transforming go-to-market strategies with precision. Colleen is a sought-after voice on global growth strategy, product-led transformation, and commercial excellence.