Dina Doder | Director e-Commerce and Digital
Norwegian

Dina Doder is the Director of E-commerce & Digital at Norwegian Air, where she oversees the airline’s digital strategy, spanning UX, CRO, SEO, and product management. She has been instrumental in building Norwegian’s digital department, establishing a strong UX environment, and introducing a user-centric approach across the organization. Dina has also spearheaded one of the most ambitious A/B testing programs in the aviation industry, driving continuous optimization and innovation. Her passion lies in balancing user insights with business objectives to create digital experiences that deliver both customer satisfaction and commercial success. In 2023, Dina was recognized as Conversion Superhero of the Year, a testament to her impact in the field.