Serdar Gurbuz | SVP Digital Innovation & Analytics Solutions
Turkish Airlines

Serdar Gurbuz, SVP Digital Innovation & Analytics Solutions, Turkish Airlines

Serdar Gürbüz is Senior Vice President, Digital Innovation and Analytics Solutions at Turkish Airlines. In this role, he drives change, enable and support data driven transformation and technology driven innovation. He is helping the organization to achieve operational efficiencies, to increase customer experience and to keep costs under control by leveraging the power of data and technology ecosystem. During his career, he took part in building and implementing transformational technology projects and lead teams in different sectors like fintech, telecom, FMCG and aviation. He is also an active NGO member, serving as a board member at Turkey Technology Team Foundation ( http://t3vakfi.org ) since 2016 and directing T3 Startup Center ( http://t3gm.org ). He is executive committee member at Teknofest, Aerospace and Technology Festival ( http://teknofest.org ) and investment committee member at Bili?im Vadisi Venture Capital Fund. He earned his B.Sc. in Industrial Engineering at Bogazici University in Istanbul (2008).

Appearances:



World Aviation Festival Day 1 @ 12:25

Turkish Airlines Case Study: Transforming Artificial Intelligence and Machine Learning models to adapt to the new normal

  • Developing new ancillary revenue models to help predict which customers intend to buy new ancillaries
  • Using predictive models to be more dynamic in terms of instant decision making, forecasting demand without meaningful past data, exploring new emerging data and forms of business intelligence
  • Understanding customers more deeply with the use of data to redesign experience

World Aviation Festival Day 1 @ 12:55

Panel: What is the scope of challenge faced by aviation as we rapidly retrain models to save costs and drive operational efficiencies?

  • Where are the key areas we need to focus on to obtain the most value from new AI/ML models and can we do it successfully at scale?
  • How can we make predictive maintenance a key part of our operational excellence strategies and will airlines and other stakeholders collaborate with each other on this front?
  • Does the pandemic offer us an opportunity to completely turn AI on its head and use it in a fundamentally different way to what we have done in the past?
  • Sustainability is a huge focus for everybody in the industry but how can AI/Data applications help us reach industry targets?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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