Deirdre Macklin | Director of Brand Marketing & International Communications
Ryanair

Deirdre is the Director of Brand Marketing & International Communications at Ryanair, Europe's largest airline. She leads a talented team across Brand and Social, Customer Comms, PR and Insights, and has had responsibility for growing Ryanair’s customer satisfaction (CSAT) and brand reputation (NPS) scores over the past number of years, through a dedicated customer improvements programme. Deirdre is passionate about leveraging the power of strong customer communications, particularly across Ryanair’s digital platforms, to support the airlines growth to 300millon pax by 2034.