Ashley Seed | Chief Commercial Officer
CMAC Group
Ash is the Chief Commercial Officer at CMAC Group - behind the leading self-service tools and managed support for solving passenger disruption.
With 15 years in the industry, Ash is passionate about driving customer and commercial success.
This includes helping airlines (and other industries) to drive operational excellence and fix passenger pain points at scale, powered by cutting-edge technology and expert people to deliver exceptional value to clients. Turning disruption into strategic opportunity.
Appearances:
World Aviation Festival Day 1 @ 16:00
Panel: Treating IROPS as a strategic opportunity – how airlines can turn a bad experience into brand loyalty.
- Looking at proactive vs. reactive communication strategies, keeping passengers informed before frustration builds.
- Evaluating self-service and human interaction – finding the right balance for disruption management.
- Understanding the role of AI-powered personalisation in crisis response, making rebooking and compensation seamless.
- Exploring how passenger loyalty programs can help recover from IROPS incidents.
last published: 20/Aug/25 09:55 GMT
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