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The next wave of AI is not about generating more content. It's about enabling intelligent systems to take action. Join us to discover how agentic AI is helping airlines deliver better customer experiences, improve operational resilience and accelerate innovation through an open, airline-first approach.
An inside look at the transformation behind Alaska’s emergence as a global carrier—what it really takes to bring two airlines together while preserving what makes each brand special. The discussion will explore how moving to a single PSS created the operational backbone for growth, unlocked new guest experiences, and positioned the airline as a premium, multi-brand player on the global stage.
Most airlines can automate simple customer questions. The real challenge is using AI to complete complex passenger journeys without compromising the customer experience while ensuring personal data is handled securely within the channel.
Join Air Europa to discover how it uses AI agents on WhatsApp to help passengers search for flights, manage bookings and purchase ancillary services through secure, interactive experiences. The session will explore the business strategy, implementation approach, key learnings and the impact of bringing transactional AI to one of the airline industry's most important customer channels.
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AI will transform how consumers plan, shop and make the most of travel. But what does the future look like for premium travellers who expect personalised, memorable experiences and genuine emotional connection?
In this fireside chat, Virgin Atlantic’s VP Customer Experience & Loyalty, Bethan Lynch, joins Jerry Angrave to share how the airline is embracing innovative use of AI to serve its customers more personally and seamlessly, while upholding its unique culture, built around its people and their unmistakeable warmth and flair. On its journey to become the most loved travel company, Bethan will explain how Virgin Atlantic sees AI as an extension of the human-centred experience. An opportunity to remove friction and make every interaction meaningful and distinctly Virgin, while enabling people to do what only people can do: create trust, build connection and make customers feel genuinely cared for.
Combining humanity with innovation, also hear how Virgin Atlantic is doubling down on its premium experience across the customer journey, including the rollout of free, high speed Starlink Wi-Fi, new expanded Upper and Premium cabins, investment in award-winning Clubhouses, and a new app integrated with Virgin Atlantic Concierge, powered by OpenAI and built in partnership with Tomoro. Through its brand, people, and the award-winning experience they deliver, Virgin Atlantic is creating emotional connections that last long after the journey ends – building loyalty and enticing customers to choose Virgin Atlantic time and again.
What happens when AI Agents book the tickets, spend the miles and speak to your customers
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