Guido is a designer, in love with aviation.
As the Head of Passenger Experience Design for Lufthansa Group, he manages the overall experience design strategy and execution for Lufthansa, SWISS and Austrian Airlines. Prior to his current role at Lufthansa Group, Guido was the Global CCO of the strategic design group Designit, as well as the founder of several design startups. He is an advisory board member and a frequent speaker at international events and conferences.
With 20+ years of experience at the intersection of strategy, design and technology, Guido’s current mission is to firmly establish human-centric design as a strategic initiative within Lufthansa Group and to change the way how one of the world’s largest airline groups creates future products, services and experiences for its more than 140 million guests.