Guido Woska | Head of Passenger Experience Design
Lufthansa Group

Guido Woska, Head of Passenger Experience Design, Lufthansa Group

Guido is a designer, in love with aviation.

As the Head of Passenger Experience Design for Lufthansa Group, he manages the overall experience design strategy and execution for Lufthansa, SWISS and Austrian Airlines. Prior to his current role at Lufthansa Group, Guido was the Global CCO of the strategic design group Designit, as well as the founder of several design startups. He is an advisory board member and a frequent speaker at international events and conferences.

With 20+ years of experience at the intersection of strategy, design and technology, Guido’s current mission is to firmly establish human-centric design as a strategic initiative within Lufthansa Group and to change the way how one of the world’s largest airline groups creates future products, services and experiences for its more than 140 million guests.


World Aviation Festival - 6th September @ 08:10

How can airlines, airports and mobility partners collaborate to build a seamless travel experience for global passengers?

  • Are we overcoming the traditional challenges of collaboration in aviation between airlines, airports and mobility partners?
  • Exploring the increasing importance of a digital offering in all areas of the passenger journey for seamless capacity optimisation.
  • How can car rental companies evolve to compete more effectively with ride-sharing services?
  • What impact will a driverless future and autonomous vehicles have on the ground experience?
  • How should we adapt our current business models to create ancillary revenue sources?
last published: 17/Jun/19 15:45 GMT

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