Matt Thome | Sr. Strategy Consultant
Southwest Airlines

Matt Thome is a Senior Strategy Consultant at Southwest Airlines, where he helps shape initiatives focused on customer experience, commercial strategy, and operational innovation. With experience spanning airline operations, revenue generation, customer retention, product development, and strategic partnerships, he brings a cross-functional perspective to solving complex challenges in the aviation industry. Before joining Southwest Airlines, Matt built a career in professional sports and entertainment, leading initiatives focused on fan experience, partnership strategy, and business growth for teams across the NBA, WNBA, and Major League Baseball, as well as Fortune 500 brands investing in sports and entertainment partnerships. He worked with major sports and entertainment organizations to design and enhance customer experiences, develop innovative engagement strategies, and create non-traditional partnerships that delivered value for both audiences and brands. Drawing on that background, Matt brings a unique perspective to the aviation industry, applying principles of fan engagement, experiential design, and brand partnership development to the day-of-travel journey. His work focuses on identifying opportunities to create more meaningful customer experiences while unlocking new sources of commercial value for organizations and their partners. Matt holds a master's degree in Professional Sports Administration from Ohio University and a bachelor's degree in Public Relations and Sports Marketing & Communications from Carthage College. He resides in Dallas, Texas, and outside of work enjoys performing with the Dallas Symphony Chorus and exploring new destinations through their food, culture, and travel experiences.