Peter Keenan | Co-Founder & CEO
APEXX Global
Peter is the CEO and co-founder of APEXX Global, the multiple award-winning payments orchestration platform founded in 2016 as a one stop shop for all merchant payment needs with complete provider agnosticism to always deliver the best result for the merchant. APEXX is a truly global Payment Orchestration Layer built for enterprise customers. Through their independence and customer-first approach, they simplify the complex payments ecosystem for enterprise merchants. Since their inception APEXX have secured processing contracts with Ryanair, TUI, Jet2 and many more.
Alongside his work for APEXX he sits on the board of eShopWorld an eCommerce business based in Dublin. Prior to founding APEXX Peter was CEO of Zapp, an innovative mobile payments app which was acquired by Mastercard as part of their £869m acquisition of VocaLink. Peter has also held senior positions at HSBC and Curry’s/Dixons as Group Head of Customer Propositions and Managing Director respectively.
Appearances:
WAF Day 1 @ 14:05
Panel: Payment orchestration at scale – managing cost, approval and performance
- Orchestration platforms are expanding beyond payments into loyalty and wider fintech infrastructure. Are airlines gaining flexibility – or introducing new platform dependencies?
- How are airlines balancing cost, approval rates, fraud signals and settlement timing when routing payments?
- Approval optimisation: domestic acquiring, network tokens, SCA strategies and retries – what’s actually moving the needle?
- When disruption hits, where do payment systems still break down across booking, servicing and refund flows?
- Should airlines build orchestration internally or rely on external platforms – and what trade-offs exist between speed, control and complexity?
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