Rossen Dimitrov | Chief Guest Experience Officer
Saudia

Driven by world-class customer experience design, creative thinking and continually innovating in the airline industry, Rossen is an experienced senior executive with over 20 years of leadership experience working for the world's best airline brands. As the Chief Guest Experience Officer and Advisor to His Excellency the Director General at Saudia, Rossen is constantly challenging the status quo by building a customer-centric approach to delivering future-proof aircraft, lounge and airport interiors, technology-enabled experiences and new service concepts that are the foundation of the airlines' guest experience. Over the years, airlines for which Rossen has been accountable for leading the customer experience have undergone remarkable change, announcing record profits in their 25-year history, earning the coveted title of Airline of the Year, being awarded World's Best Business Class, recognised as APEX World Class and, most recently, World's Most Improved Airline, noting his commitment to sustainable growth, continuous improvement and relentless pursuit of excellence. Earning an internationally recognised reputation for creating bespoke guest experiences and being awarded as number #3 on the Future Travel Experience Airline Passenger Experience Global Power List, he has held various senior executive and advisory roles in Canada and around the world, including Chief Operating Officer, Chief Guest Experience Officer, Advisor to Group Chief Executive Officers, and Chief Officer Customer Experience. Rossen's story began flying as Cabin Crew in Canada and soon after became accredited with an FAA Commercial Business Jet Pilot license, flying as a pilot and then rising in the ranks to lead Customer Experience.