Jonas von Kruechten is a senior leader with more than 15 years of strategy and international business development experience driving innovation and company growth in commercial aviation. As the founder and principal advisor of dgtlsky, a boutique strategy advisory firm, he partners with the most progressive airlines, ambitious vendors and new market entrants in the digital cabin and passenger experience domain to help them navigate the evolving landscape of aviation technology and new business models. Jonas previously worked at Lufthansa Technik and spearheaded the foundation and growth of the start-up AERQ, a joint venture between LG Electronics and Lufthansa Technik. He is an active thought leader in the aviation industry, serving on the Board of APEX, the world’s second-largest aviation association, as well as on the advisory boards of innovative aviation startups. He holds a degree in industrial engineering and business management, lived in South Africa, the Philippines, and the United States, and is a passionate private pilot.