Ofir Goldman | Director of Global Marketing & Digital
EL AL Israel Airlines

Ofir Goldman is a marketing, digital, and eCommerce executive with over 18 years of experience leading brand growth, customer engagement, and digital transformation in some of Israel's leading consumer organizations.   He currently serves as Director of Global Marketing & Digital at EL AL, where he leads the airline's global marketing strategy, brand, digital platforms, eCommerce, and customer experience initiatives. Previously, he was VP Product & Growth at ZAP Group, driving product innovation, marketplace transformation, and data-driven growth.   Throughout his career, Ofir has combined strategic marketing with digital product leadership to deliver sustainable business growth, strengthen customer loyalty, and build high-performing cross-functional teams.