Shaun Donaghey | Chief Commercial Officer
CellPoint Digital
Shaun is a senior revenue and strategy executive with over 15 years of experience in payments and global go-to-market execution. He leads CellPoint Digital’s Global Business Strategy function, driving initiatives that deliver growth and customer success, and brings commercial acumen, operational discipline, and industry foresight to the organisation.
Appearances:
WAF Day 2 @ 13:05
Panel: Payments, retailing & offer-order: what changes when retail changes?
- In an offer-order world, how must payment authorisation, settlement and refunds evolve to avoid operational complexity?
- As orders replace tickets, what new payment and servicing processes are required across the airline ecosystem?
- How can airlines reduce cost of sale across NDC, aggregators and OTAs without damaging conversion or partner reach?
- How are fintech and travel platforms reshaping ancillary revenue and the checkout experience?
- What is the future of agency payment - VCCs, A2A and new settlement models?
- How are airlines reorganising internally to align commercial, distribution and payments teams around retailing transformation?
last published: 25/Jun/26 13:25 GMT
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