Mark Lenahan | Consultant
Lenahan Consulting Ltd
I help tech companies understand travel and travel technology - processes, data, systems (legacy and new), vendors, competitors, customers, the wider market and future trends. I assist with product and market strategy and my deep industry knowledge. I focus on airline reservations, distribution, loyalty and digital experience. I also provide training - Travel 101 - on key terminology, who's who, and how they make money. +30 years in travel technology with employers including Eland, SITA, Openjaw Technologies, and Travelport. Recent consulting customers include Sabre, Datalex, Branchspace, Seatmaps and True&Fare.
Appearances:
WAF Day 3 @ 12:00
Fireside Chat: Executing Offer & Order – balancing innovation with operational reality
WAF Day 3 @ 12:30
Panel: Delivering modern airline retailing – how do we make offer & order work?
- Where are airlines actually live with Offer & Order today - and what has it taken to get there?
- How are teams connecting commercial, distribution and IT to move from roadmap to delivery?
- What are the toughest integration challenges across PSS, pricing, payments and fulfilment? How do we work through these?
- What delivery models are emerging - phased rollouts, parallel systems or full migration?
- What defines success when modern airline retailing is fully embedded into core systems?
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