Fernando Rocha | CIO
Aeroméxico

Fernando Rocha brings over 30 years of expertise in Information Technology, Corporate Digital Strategy, and business transformations. With extensive technical and functional knowledge, Fernando has successfully led IT teams on a global scale. Currently, Fernando serves as the Sr. VP of IT and CIO at Aeromexico, where he focuses on modernizing applications, transitioning to the cloud, delivering exceptional customer experiences, fostering innovation, and achieving operational efficiencies  Fernando's previous roles include significant contributions to global organizations and managing large systems implementations. At Unilever, he spent 20 years in various roles, culminating in his position as Head of IT Mexico. He co-led the implementation of SAP across all Latin American countries and developed a harmonized data lake for operations. At Vale, Fernando served as the Vice President of IT, leading IT mergers and acquisitions and developing the BI & Analytics strategy. At Hershey, he was the senior director of the IT commercial team, delivering solutions such as Salesforce.com and SAP trade promotion management. Fernando holds a degree in production engineering from Escola Politécnica, São Paulo University, Brazil, and a specialization in Digital Business Strategy from MIT, USA.