David Peller | CEO/Founder
If Not You
David Peller is a global travel, hospitality, and technology executive with more than 30 years of industry experience spanning Amazon Web Services (AWS), Google (including ITA Software), Booking.com, and Yanolja Cloud. As Global Managing Director for Travel & Hospitality at AWS, he built and scaled the company’s worldwide industry practice into a multi-billion-dollar business, working with many of the world’s leading airlines, hotel groups, airports, OTAs, and travel technology providers on cloud adoption, digital transformation, data strategy, and innovation. Today, David is CEO / Founder of If Not You, an advisory and investment platform focused on travel and hospitality technology. He also serves as a board director and advisor to a number of public and private companies, and venture capital funds, advising airlines, hospitality groups, and technology companies on digital disruption, mergers and acquisitions, growth strategy, cultural change, and international market opportunities.
Appearances:
WAF Day 1 @ 16:20
Startup Competition: Join us to hear from some of the most exciting startups disrupting the industry.
WAF Day 2 @ 12:35
Fireside Chat: From mainframe to cloud: Air Canada’s modernisation playbook
WAF Day 2 @ 13:05
Panel: How do we drive revenue, resilience and measure return on tech investment?
- Where should airlines place their biggest technology bets for 2026–2028 – core systems modernisation, AI, cloud or infrastructure resilience?
- How do airlines modernise legacy systems while continuing to operate at scale without creating parallel complexity?
- When budgets tighten, how do we distinguish between essential investment and “nice to have” innovation?
- Which technology investments are genuinely delivering measurable value across the airline – from automation to AI and core platform upgrades?
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