Jason Cooper | CEO
Gyoza Flights

Jason Cooper, CEO, Gyoza Flights

Jason Cooper is the founder and CEO of Gyoza, providing reward seat search and loyalty infrastructure to airlines including Qantas. Gyoza delivers modern redemption UX without forcing airlines to replatform - sitting on top of existing GDS infrastructure to close the gap between points earned and points redeemed. With a background in AdTech rather than travel, Jason brings an outside-in approach to airline loyalty, having built and delivered Qantas's Reward Flight Finder in four months.

Appearances:



WAF Day 3 @ 14:30

The Loyalty Value Equation – Balancing profitability and customer trust

  • Maintaining the balance between airline profitability and perceived customer value in loyalty programs
  • How is tech reshaping the loyalty value equation, considering dynamic rewards, flexible redemption, and real-time pricing of benefits?
  • Transactional vs emotional loyalty in the age of automation: can technology strengthen customer trust rather than erode it?
  • Creating value from the customer data loyalty schemes create: how is loyalty data being interrogated to support commercial decisions?
last published: 24/Jun/26 14:15 GMT

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