Axel Svensson | Head of Inflight Digital Experience and Connectivity
SAS

As Head of Inflight Digital Experience and Connectivity, Axel leads SAS’s strategy for building the next‑generation inflight digital ecosystem. Leveraging the airline’s new Starlink partnership, he is transforming the aircraft into a connected, data‑driven environment—linking passengers to their own devices, enabling data‑informed crew interactions, and opening new opportunities for personalization, advertising, and partner‑powered services. Previously, as a Digital Transformation Manager at SAS, Axel played a key role in shaping the airline’s digital evolution, driving cross‑functional initiatives and guiding complex digital products that elevated both customer experience and operational performance.