Dan Fischer | Head of Digital Product, Strategy & Design
Virgin Australia
Dan leads digital product and experience at Virgin Australia, where he is driving a shift from legacy PSS thinking to Offer-Order-Settle-Deliver retail and delivery model, alongside the conception and execution of world and region-firsts including Middle Seat Lottery, bag tracking, Journey Tracker, and Rapid Rebook. With experience spanning large-scale transformation programs at Qantas and in the media and telco sectors, Dan bring a product-led lens to airline modernisation – connecting technology, commercial strategy, and real customer outcomes. A former state netball athlete, Dan now also works with the Board and Executive of Netball Queensland, chairing an advisory on digital and technology as it pushes for inclusion in the Brisbane 2032 Olympics.
Appearances:
WAF Day 3 @ 12:00
Fireside Chat: Executing Offer & Order – balancing innovation with operational reality
WAF Day 3 @ 12:30
Panel: Delivering modern airline retailing – how do we make offer & order work?
- Where are airlines actually live with Offer & Order today - and what has it taken to get there?
- How are teams connecting commercial, distribution and IT to move from roadmap to delivery?
- What are the toughest integration challenges across PSS, pricing, payments and fulfilment? How do we work through these?
- What delivery models are emerging - phased rollouts, parallel systems or full migration?
- What defines success when modern airline retailing is fully embedded into core systems?
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