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Software-defined products are revolutionizing how customers derive value from manufactured goods. The approach has shifted from large, discrete transactions to an ongoing, dynamic exchange between providers and users. Experience simulation bridges the gap between end-user experiences and systems engineering, facilitating a comprehensive development environment for the continuous delivery of design and offerings.
1. Design and validate vehicle-passenger interactions.2. Visualize requirements for pilots and ground operations in the context of hydrogen-powered aviation.3. Model and simulate complex stakeholder interactions in vehicle-to-everything (V2X) safety systems.4. Design experiences for autonomous urban mobility infrastructure.
In this keynote we will explore these innovations and their implications for the future of product development and user engagement.
Government policy on a global scale will define key elements of the transition to the mobility future. The impact of President Trump’s policy agenda and Europe’s response are critical. In other words, before B2B, B2C, and even B2G, one must understand G2B. The transition to EVs and Software Defined Vehicles (and everything else) is either led by or modulated by government. Geopolitical strategy, rules on energy transition and sustainability, and digital transformation define the mobility environment. Understanding G2B is mission critical. We will explore the G2B context and show its relevance to the mobility industry.
This roundtable builds directly on the themes introduced in the opening presentation.
Government policy on a global scale will define key elements of the transition to the mobility future. The impact of President Trump’s policy agenda and Europe’s response are critical. In other words, before B2B, B2C, and even B2G, one must understand G2B. The transition to EVs and Software Defined Vehicles (and everything else) is either led by or modulated by government. Geopolitical strategy, rules on energy transition and sustainability, and digital transformation define the mobility environment. Understanding G2B is mission critical. We will explore the G2B context and show its relevance to the mobility industry.
Ditch outdated CX models—here’s how AI-driven, agentic customer engagement wins on cost, speed, and conversion.
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