Karen Peeters | Head of Business Innovation
Toyota Motor Europe

Karen Peeters (Toyota Motor Europe) is a seasoned professional with over 20 years of experience in the digital field. Passionate about creating memorable omni-channel consumer and employee experiences, Karen is not afraid to challenge established processes to enhance customer centricity. Known for being pragmatic and dedicated, Karen has broad experience in digital governance, adept at navigating pan-European and cross-departmental challenges in multi-agency setups and multidisciplinary teams. With a strong background in data analytics, ranging from digital data to people analytics, Karen fosters innovation within large organizations by focusing on collaboration and removing organizational barriers. A curious and creative thinker, Karen continuously seeks new ways to drive progress and improve outcomes.