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Software-defined products are revolutionizing how customers derive value from manufactured goods. The approach has shifted from large, discrete transactions to an ongoing, dynamic exchange between providers and users. Experience simulation bridges the gap between end-user experiences and systems engineering, facilitating a comprehensive development environment for the continuous delivery of design and offerings.
1. Design and validate vehicle-passenger interactions.2. Visualize requirements for pilots and ground operations in the context of hydrogen-powered aviation.3. Model and simulate complex stakeholder interactions in vehicle-to-everything (V2X) safety systems.4. Design experiences for autonomous urban mobility infrastructure.
In this keynote we will explore these innovations and their implications for the future of product development and user engagement.
Government policy on a global scale will define key elements of the transition to the mobility future. The impact of President Trump’s policy agenda and Europe’s response are critical. In other words, before B2B, B2C, and even B2G, one must understand G2B. The transition to EVs and Software Defined Vehicles (and everything else) is either led by or modulated by government. Geopolitical strategy, rules on energy transition and sustainability, and digital transformation define the mobility environment. Understanding G2B is mission critical. We will explore the G2B context and show its relevance to the mobility industry.
As electric vehicle adoption accelerates across personal, public, and commercial domains, the need for a unified yet flexible charging experience becomes critical. This presentation explores how to design and standardize charging interactions across diverse segments—ranging from private home users to heavy-duty truck fleets and public transit systems.
We'll explore the unique expectations, environments, and technical requirements of each user group, and introduce a modular experience design framework that enables scalable, seamless, and segment-sensitive charging solutions. From hardware to software, and from depot to driveway, we’ll define what it means to deliver a future-ready, user-centric EVC charging experience across the mobility ecosystem.
This roundtable builds directly on the themes introduced in the opening presentation.
Government policy on a global scale will define key elements of the transition to the mobility future. The impact of President Trump’s policy agenda and Europe’s response are critical. In other words, before B2B, B2C, and even B2G, one must understand G2B. The transition to EVs and Software Defined Vehicles (and everything else) is either led by or modulated by government. Geopolitical strategy, rules on energy transition and sustainability, and digital transformation define the mobility environment. Understanding G2B is mission critical. We will explore the G2B context and show its relevance to the mobility industry.
Ditch outdated CX models—here’s how AI-driven, agentic customer engagement wins on cost, speed, and conversion.
Create your personal agenda –check the favourite icon
As electric vehicle adoption accelerates across personal, public, and commercial domains, the need for a unified yet flexible charging experience becomes critical. This presentation explores how to design and standardize charging interactions across diverse segments—ranging from private home users to heavy-duty truck fleets and public transit systems.
We'll explore the unique expectations, environments, and technical requirements of each user group, and introduce a modular experience design framework that enables scalable, seamless, and segment-sensitive charging solutions. From hardware to software, and from depot to driveway, we’ll define what it means to deliver a future-ready, user-centric EVC charging experience across the mobility ecosystem.