Dubai, 22 - 24 September 2026
Schedule
Create your personal agenda –check the favourite icon
Sep 2211:30
Conference pass
PANEL Beyond clicks: lessons on AI tools redefining ROI in ad campaigns
STAGE 4: MARKETING SUMMIT 2.0
Margherita Peritore, Marketing & Communication Director, Caprice Holdings
Hitesh Malhotra, GM - Digital Marketing and Telesales, Danube Properties
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Moderator: Izu Nwachukwu, Podcast Host & Senior Client Solutions Manager, Real People Real Business Podcast
Mariuxi Romero, Head of Marketing, Koita
STAGE 4: MARKETING SUMMIT 2.0
Sep 2211:40
Conference pass
KEYNOTE PANEL Smart commerce for a smart region: architecting the future of digital commerce with AI and forward-thinking leadership
STAGE 3: DIGITAL COMMERCE ARENA
Vivek Rajukumar, CEO, 6thstreet.com
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Hani Saif, CIO, Extra
Sumit Srivastava, Vice President – Omnichannel & Digital Innovation, Al Tayer Insignia
Moderator: Kate Hardcastle, Broadcaster, Advisor & Author, The Science of Shopping
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:20
Conference pass
KEYNOTE INTERVIEW The digital retail playbook: leading the digital products powered by data science and AI
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:20
Conference pass
PRESENTATION Marketing under the microscope: turning data into real sales
STAGE 4: MARKETING SUMMIT 2.0
Oleg Egorov, Chief Marketing Officer, Flowwow
STAGE 4: MARKETING SUMMIT 2.0
Sep 2212:40
Conference pass
KEYNOTE INTERVIEW The reigning success of agentic AI evolution: the living testament to the rich vibrant future of digital commerce
STAGE 3: DIGITAL COMMERCE ARENA
Harhsdeep Jolly, Executive Director – Technology & AI Strategy, Al-Futtaim
Moderator: Kate Hardcastle, Broadcaster, Advisor & Author, The Science of Shopping
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:40
Conference pass
INTERVIEW The unspoken rules of effective performance marketing in 2026
STAGE 4: MARKETING SUMMIT 2.0
Hitesh Malhotra, GM - Digital Marketing and Telesales, Danube Properties
STAGE 4: MARKETING SUMMIT 2.0
Sep 2213:00
Conference pass
ROUNDTABLE The future of logistics: AI at the helm of optimization for delivery success
HOME DELIVERY ROUNDTABLES
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Ahmad Yousry, Co-Founder & CEO, Rabbit
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
HOME DELIVERY ROUNDTABLES
Sep 2213:00
Conference pass
PANEL ROI after CPC: tracking real sales and lifetime value in google ads to unlock revenue and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Mona Marfani, Director of Marketing, Hilton Hotels
Karim Mroueh, Head of Digital Innovation, Serviceplan Middle East
Ahad Hamza Nihal, Chief Marketing Officer, Abdullah Al Othaim Investment Group
STAGE 4: MARKETING SUMMIT 2.0
Sep 2213:40
Conference pass
PANEL From influencers to advocates: turning partnerships into long-term brand value & digital expansion
STAGE 4: MARKETING SUMMIT 2.0
Julio Rafael, Director of Marketing and Communocations, Jannah Hotels and Resorts
Svetlana Artamonova, Marketing Manager, MERED
Moderator: Izu Nwachukwu, Podcast Host & Senior Client Solutions Manager, Real People Real Business Podcast
Chirin Khawatmi, Chief Brand Officer, Mumzworld
Aya Hammad, Marketing, PR & Digital Manager, Warner Brothers Discovery
STAGE 4: MARKETING SUMMIT 2.0
Sep 2214:00
Conference pass
ROUNDTABLE Fulfilment rewired: modern strategies for smarter, faster fulfilment operations
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2214:00
Conference pass
PANEL Frictionless commerce: embedded payments shifting value creation from checkout to ecosystem
STAGE 2: PAYMENTS PODIUM
Stuart Walker, Head of Group Payments & Treasury, Qatar Airways
Esam Alkheshnam, CEO, Knet
Romain Berthomé, Head of Product (Payments), Booking.com
Devendra Kumar, Senior Vice President, Head of Channel Products, Mashreq
Abdulla Mashaal, Head of Open Banking, Emirates NBD
Florin Pintilie, Head of Cards Product Development, Banca Comerciala Romana
STAGE 2: PAYMENTS PODIUM
Sep 2214:00
Conference pass
PANEL Blueprints of digital commerce excellence: redefining the modern consumer journey and unlocking new business values
STAGE 3: DIGITAL COMMERCE ARENA
Sanjeev Sharma, Chief Executive Officer, United Homeware Company - nice
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
Liz Heron, General Manager - E-commerce, IFFCO
Haitham Essam Ismail, Managing Director - Ecommerce, Union coop
Evgeniya Gevorkyan, Digital Marketing & D2C Director, Versuni
Marcin Piekarczyk, Senior Director of Digital & Technology, Ghassan Aboud Holding
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2214:30
Conference pass
PRESENTATION AI in action: the journey of successful integration of artificial intelligence into organizational DNA
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
Sep 2214:40
Conference pass
INTERVIEW Predictive commerce is here: how AI is elevating personalisation and operations in the luxury fashion
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2214:50
Conference pass
PANEL AI vs traditional SEO: exploring the battle for visibility in a zero-click world
STAGE 4: MARKETING SUMMIT 2.0
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Mahmoud Alhamed, Head of Performance, Serviceplan Group ME
Hasan Abughosh, VP Marketing & Brand, Webook.com
Munis Misiroglu, Influencer Marketing - Program Manager, Amazon MENA
STAGE 4: MARKETING SUMMIT 2.0
Sep 2215:00
Conference pass
ROUNDTABLE Redefining warehouse performance: transforming warehouse operations with smart and automated operability
HOME DELIVERY ROUNDTABLES
Essam ElOkda, Productivity Head - PTAB (Pakistan-Turkey-Arabia-Bangladesh), Unilever
HOME DELIVERY ROUNDTABLES
Sep 2215:20
Conference pass
PANEL Now means now: how real-time payments are rewiring commerce and finance
STAGE 2: PAYMENTS PODIUM
Joe Doyle, Head of Digital Payments, Bank of Ireland
Romain Berthomé, Head of Product (Payments), Booking.com
Jeevesh Jha, Director, Transaction Banking & Cash Management, STANDARD CHARTERED BANK
Semih Ozkan, Head of Corporate Payments (MENA), JPMorgan
Stuart Keenan, Senior Vice President, MEA Domestic Payments, Citi Bank
Hasan Fardan Al Fardan, Chief Executive Officer, Al Fardan Exchange LLC
Moderator: Priyanka Manchanda, Associate Director, Regional Liquidity & Investment, GPS, HSBC
STAGE 2: PAYMENTS PODIUM
Sep 2215:20
Conference pass
INTERVIEW/CASE STUDY Building a groundbreaking superapp and leading customer engagement with AI
STAGE 3: DIGITAL COMMERCE ARENA
Shady Ramadan, Chief Product Officer, Aster DM Healthcare
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2215:30
Conference pass
INTERVIEW Customer journey and attribution modelling
STAGE 4: MARKETING SUMMIT 2.0
Ihab Matar, Head of MarTech, maids.cc
STAGE 4: MARKETING SUMMIT 2.0
Sep 2215:40
Conference pass
PANEL The engine behind marketplace success: unpacking the core of a winning tech stack and ecosystem
STAGE 3: DIGITAL COMMERCE ARENA
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Soukaina Elazizi, Founder, SNAZZY Marketplace
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Kartik Bhatt, CEO, The Kanaa
Abdesslam Benzitouni, VP - Communications & Public Affairs, Jumia Group
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2216:00
Conference pass
INTERVIEW Real-time payments impact in the Middle East
STAGE 2: PAYMENTS PODIUM
Ahanjit Champati, Director & Head of Payments, HSBC
Moderator: Malek Mroueh, President International, PROFIT INSIGHT
STAGE 2: PAYMENTS PODIUM
Sep 2216:10
Conference pass
INTERVIEW From brand to revenue: how modern marketing has become the new commercial engine
STAGE 4: MARKETING SUMMIT 2.0
Jessica Haddad, Head of Marketing, DubiCars
STAGE 4: MARKETING SUMMIT 2.0
Sep 2216:20
Conference pass
INTERVIEW/CASE STUDY From keywords to conversations: the revolution of product discovery with AI and voice-powered search engine
STAGE 3: DIGITAL COMMERCE ARENA
Majed Sidani, Director of E-Commerce for Panda Retail Company, Panda
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2216:30
Conference pass
INTERVIEW
STAGE 4: MARKETING SUMMIT 2.0
Jana Al Qahtani, Regional Omnichannel Marketing Director, LVMH Perfumes & Cosmetics
STAGE 4: MARKETING SUMMIT 2.0
Sep 2217:20
Conference pass
PANEL Decoding the growth catalyst of digital commerce: reshaping the industry’s strategies by putting data at the forefront of decision making
STAGE 3: DIGITAL COMMERCE ARENA
Elli Kasbi, Chief Executive Officer & Founder, Elli junior
Siddharth Kumar, Head- E-Commerce - METAP, Himalaya Wellness Company
Mansoor Rahim, Operations Head, Fragrance Secrets Perfumes Trading LLC
Anuvrat Gaurav, Regional Director, SellAnyCar.com
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Create your personal agenda –check the favourite icon
Sep 2310:30
Conference pass
KEYNOTE PANEL Pushing boundaries and modernising conventional omnichannel norms: establishing new standards for excellence in customer experience in every touchpoint
STAGE 3: DIGITAL COMMERCE ARENA
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Moderator: Kate Hardcastle, Broadcaster, Advisor & Author, The Science of Shopping
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2310:30
Conference pass
PANEL Winning Gen Z & Alpha: redefining customer acquisition for the next digital wave
STAGE 4: MARKETING SUMMIT 2.0
Mona Marfani, Director of Marketing, Hilton Hotels
Marwen Ben Messaoud, Head of Growth, Middle East, Africa and South Asia, Spotify
Anne Tulloch, Marketing Director, Alshaya
Mohammad Algohary, Media & International Marketing Section Head, Barns
Ayush Ambardar, Head of Performace Marketing, Centrepoint | Landmark Group
STAGE 4: MARKETING SUMMIT 2.0
Sep 2311:20
Conference pass
PRESENTATION
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
Sep 2311:40
Conference pass
KEYNOTE PANEL Aligning digital commerce and marketing initiatives: powering a unified and organisation-wide vision with integrated technology ecosystems
STAGE 3: DIGITAL COMMERCE ARENA
Rob Silsbury, Vice President, Marketing & E-commerce, Alshaya Group
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Falak Jalil, Vice President - Marketing, Al Ghurair Foods
Moderator: Kate Hardcastle, Broadcaster, Advisor & Author, The Science of Shopping
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2311:40
Conference pass
INTERVIEW AI everywhere, relevance nowhere: the new marketing paradox
STAGE 4: MARKETING SUMMIT 2.0
Moderator: Aishwarya Singhal, Assistant Professor, Heriott watt university
STAGE 4: MARKETING SUMMIT 2.0
Sep 2312:00
Conference pass
PANEL Meta’s Advantage+ & beyond: unlocking Meta’s automation tools for smarter campaigns
STAGE 4: MARKETING SUMMIT 2.0
Milda Kise, Group Director of Marketing, Beehive
Poonam Chawla, Chief Visionary Officer, The Women's Board of Directors
Faisal Abdallah, Area Marketing Director, Accor
STAGE 4: MARKETING SUMMIT 2.0
Sep 2312:30
Conference pass
PRESENTATION Digital marketing Ads in the age of AI: what the platforms won’t tell you
STAGE 4: MARKETING SUMMIT 2.0
Hatem El Shiekh, Digital Marketing Specialist, Fakeeh University Hospital
STAGE 4: MARKETING SUMMIT 2.0
Sep 2313:00
Conference pass
ROUNDTABLE Digital empowerment: leading a world-class supply chain network for modern and robust operation from start to finish
HOME DELIVERY ROUNDTABLES
Anas Salam, Supply Chain Manager, Jollibee
HOME DELIVERY ROUNDTABLES
Sep 2313:00
Conference pass
PANEL The revolution of everyday spending: digital payment behaviours reshaping retail and online commerce
STAGE 2: PAYMENTS PODIUM
Amr Mohamed Naguib, Head of Innovation, ADCB
Mosam Gadia, Senior Vice President Finance and Payments, noon payments
Alexandre Stervinou, Director - Cash and Retail Payments Policy and Oversight, Banque de France
Thaer M. Suleiman, General Manager, noqodi
Moderator: Manuel Cigala, Senior Strategy Manager, Edgar, Dunn & Co
STAGE 2: PAYMENTS PODIUM
Sep 2313:00
Conference pass
PANEL Think global, act local: scaling across borders with innovative logistic operations, high-value partnerships and digital platforms
STAGE 3: DIGITAL COMMERCE ARENA
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Ahmad Yousry, Co-Founder & CEO, Rabbit
Sabrina Wurfel, Regional Director – Head of D2C E-commerce Group MENA, Samsung Electronics
Liliane Taher, Regional Director of Operations, ATYAB AL MARSHOUD Co.
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2313:40
Conference pass
PANEL Rewiring supply chain to support modern commerce operations: faster delivery, real-time visibility and autonomous execution
STAGE 3: DIGITAL COMMERCE ARENA
Ricky Gill, Head of Supply Chain, Spinneys
Arwa Ghazal, Senior Manager- Supply Chain Technology and Systems, Red Sea Global
Anas Salam, Supply Chain Manager, Jollibee
Urvashi Shah, Director, Global Planning, Stanley Black & Decker
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2314:00
Conference pass
ROUNDTABLE Your new competitive frontier: the influence of final mile’s speed and agility as your new edge
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2314:00
Conference pass
INTERVIEW Beyond ROAS: why brand is still the best growth lever
STAGE 4: MARKETING SUMMIT 2.0
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
STAGE 4: MARKETING SUMMIT 2.0
Sep 2314:20
Conference pass
PANEL From payments to platforms: why super apps and wallets win
STAGE 2: PAYMENTS PODIUM
Johin Jose, Assistant Vice President - Business Development - payit, FAB
Abdullah Almahous, Manager Strategic Execution, Warba Bank
Syed Shafiullah, Head of ADC & Digital Banking, Albaraka Bank Pakistan Limited
Harsh Singh, Head of Transformation and Innovation, Al Fardan Exchange
Ramy Refaat, Digital Transformation Manager, National Bank of Egypt
Riley MacDonald, Director Strategic Planning, Worldpay (UK) Limited
Moderator: Jean Sideris, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS PODIUM
Sep 2314:20
Conference pass
PANEL Think smart, sell smarter: staying ahead of the competition with hyper-intelligent commerce operations
STAGE 3: DIGITAL COMMERCE ARENA
Adam Docrat, Head of Information Technology - GCC, Chemist Warehouse
Ipsa Kalra, Head of E-commerce, Splash Fashion, Landmark Group
Muhammad Muzaffar, Leadership – E-commerce, Digital & CRM Strategy, SQUATWOLF
Gergana Abdulrahman, Chief Executive Officer & Co-Founder, Wild Fabrik
Guilherme Altieri do Amaral, Senior Director Digital & Technology – Commercial, Data & AI, Agthia Group PJSC
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2314:50
Conference pass
PANEL From personas to precision: evolving customer segmentation for hyper-personalized marketing success
STAGE 4: MARKETING SUMMIT 2.0
Margherita Peritore, Marketing & Communication Director, Caprice Holdings
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Hmadeh Rami, Chief Executive Officer, Serviceplan Group ME
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 4: MARKETING SUMMIT 2.0
Sep 2315:00
Conference pass
ROUNDTABLE The dual forces of autonomous logistics: integrating bots and drones to redefine delivery
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2315:40
Conference pass
PANEL Transforming payment journeys: anticipating customer behaviour in real time with AI
STAGE 2: PAYMENTS PODIUM
Mehbob Uddin Ahmed, Group Data Privacy (DPO), QNB Group
Hardik Shah, Group Head of Product, Ooredoo Fintech
Moderator: Jean Sideris, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS PODIUM
Sep 2315:40
Conference pass
INTERVIEW Building a legacy brand that is loved and celebrated: leading with fearless vision and strong partnership
STAGE 3: DIGITAL COMMERCE ARENA
Layal Akouri, Chief Executive Officer, Nadine Njeim Beauty
Moderator: Ben McCabe, Founder & Chief Executive Officer, McCabe & Partners
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2315:40
Conference pass
PRESENTATION The death of the funnel and what comes nextPRESENTATION The death of the funnel and what comes next
STAGE 4: MARKETING SUMMIT 2.0
Andres Felipe Ruiz, Head of Digital, Pernod Ricard
STAGE 4: MARKETING SUMMIT 2.0
Sep 2316:00
Conference pass
FIRESIDE CHAT Native ads in the age of AI: personalizing content while building trust and retaining users
STAGE 4: MARKETING SUMMIT 2.0
Shameek Aswani, Head of Marketing, SellAnyCar.com
Angela Rendjova, Marketing Director, World Padel Academy
Moderator: Izu Nwachukwu, Podcast Host & Senior Client Solutions Manager, Real People Real Business Podcast
STAGE 4: MARKETING SUMMIT 2.0
Sep 2316:20
Conference pass
PANEL Beyond the ‘pay now’ button: building loyalty through authenticity and enticing rewards program
STAGE 3: DIGITAL COMMERCE ARENA
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Anas Derieh, Head of Ecommerce, Arla Foods
Rana Kamal, Head of E-commerce and Wholesale, Kiko Milano
Shanth Kumar, Digital and Ecommerce Manager - International Business, Britannia Industries Ltd
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2316:20
Conference pass
PRESENTATION The AI platform that builds and runs your business
STAGE 4: MARKETING SUMMIT 2.0
Baran Baygan, CEO, Spikefrost
STAGE 4: MARKETING SUMMIT 2.0
Create your personal agenda –check the favourite icon
Sep 2410:30
Conference pass
PANEL Cross-border social selling: leveraging platforms to unlock GCC trade and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Milda Kise, Group Director of Marketing, Beehive
Moderator: Vernon D Cruz, Chief Strategy & Growth Officer, Brahma AI Systems
Zeina El Sheikh, Director, Marketing, Communications, Sustainability & Corporate Responsibility – Ericsson Gulf, Ericsson
STAGE 4: MARKETING SUMMIT 2.0
Sep 2410:40
Conference pass
PANEL Powering global commerce without limits: the borderless advantage of a connected operation, unified channels and digital-first strategy
STAGE 3: DIGITAL COMMERCE ARENA
Gamal Abdel Nasser El Masarawye, Chief Executive / General Manager - Air Arabia Abu Dhabi (JV, Etihad Airways & AirArabia), Air Arabia
Mamoun Hmidan, Chief Business Officer, Wego
Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Joe Abi Akl, Transformation & Corporate Development Executive, and Advisory Council Member, Dubai Chamber of Digital Economy
Moderator: Kate Hardcastle, Broadcaster, Advisor & Author, The Science of Shopping
Shibu Tharakan, CEO, Styli - Landmark Group
STAGE 5: DIGITAL COMMERCE ARENA
Sep 2411:10
Conference pass
INTERVIEW Building brand-relevance at scale
STAGE 4: MARKETING SUMMIT 2.0
Mitin Chakraborty, Head of Marketing, Babyshop, Landmark Group
Moderator: Vernon D Cruz, Chief Strategy & Growth Officer, Brahma AI Systems
STAGE 4: MARKETING SUMMIT 2.0
Sep 2411:20
Conference pass
INTERVIEW From global vision to local precision: the value of market mastery that celebrates cultural identity in a modern, globalized industry
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2411:30
Conference pass
INTERVIEW Lessons from healthcare marketing - acquisition, retention, martech & managed chaos
STAGE 4: MARKETING SUMMIT 2.0
Jean-Paul Smalls, Chief Marketing & Commercial Officer, Emirates Hospitals Group
Moderator: Linda Kender, Business Development & Growth Director, MMA Global
STAGE 4: MARKETING SUMMIT 2.0
Sep 2411:40
Conference pass
PRESENTATION Achieving smart commerce and cultural intelligence: marrying tech-driven decisions with human touch
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2412:00
Conference pass
PANEL Attribution reimagined: AI-powered models for optimal and lasting performance growth
STAGE 4: MARKETING SUMMIT 2.0
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Moderator: Carine Bouery, Podcast host, head of hearts
Ahmad Turki Fnais, Director of Communications, Almajdouie Company
Beverley D'Cruz, General Manager- Pizza Hut Middle East and Pakistan, Y.U.M. Brands
Karim Chaanine, Chief Marketing Officer, Papa Johns Investment Group
Dawn Kubicek, CEO & Founder, Leaders in Digital
Jade Woodward, Head of Brand Marketing, AWRostamani
STAGE 4: MARKETING SUMMIT 2.0
Sep 2412:50
Conference pass
PRESENTATION AI wars and the Generative AI value chain
STAGE 4: MARKETING SUMMIT 2.0
Ahmed Soliman, Head of Marketing, Ecolab
STAGE 4: MARKETING SUMMIT 2.0
Sep 2413:00
Conference pass
ROUNDTABLE Driving logistics forward: how AI transforms data into delivery value
HOME DELIVERY ROUNDTABLES
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
HOME DELIVERY ROUNDTABLES
Sep 2413:00
Conference pass
PANEL Protecting every payment: AI-powered fraud detection across all digital commerce channels for a secure process
STAGE 2: PAYMENTS PODIUM
Mehbob Uddin Ahmed, Group Data Privacy (DPO), QNB Group
Hassan Ahmed Hassan, Senior Director – Head of Business Digital Transformation and Architecture, Commercial International Bank - Egypt
Sajid Fani, Senior Product Owner, NatWest Group
Moderator: Malek Mroueh, President International, PROFIT INSIGHT
STAGE 2: PAYMENTS PODIUM
Sep 2413:00
Conference pass
PANEL Savvy, social, shoppable: the evolving face of social shopping as the new digital storefront
STAGE 3: DIGITAL COMMERCE ARENA
Chirin Khawatmi, Chief Brand Officer, Mumzworld
Kristina Lipinskaya, CEO, LIKA
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2413:10
Conference pass
PRESENTATION Content creation and influencer marketing in 2026
STAGE 4: MARKETING SUMMIT 2.0
Nihad Ali, Head Of Social Media & Influencer Marketing, Rayna tours and travels
STAGE 4: MARKETING SUMMIT 2.0
Sep 2413:30
Conference pass
PANEL Culture as currency: how brands ride regional trends to build relevance and stay connected
STAGE 4: MARKETING SUMMIT 2.0
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Angela Rendjova, Marketing Director, World Padel Academy
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Falak Jalil, Vice President - Marketing, Al Ghurair Foods
Moderator: Carine Bouery, Podcast host, head of hearts
STAGE 4: MARKETING SUMMIT 2.0
Sep 2414:00
Conference pass
ROUNDTABLE From returns to recycling: maximizing asset recovery in reverse logistics
HOME DELIVERY ROUNDTABLES
Deepthi Joyau, Founder, Only Ethikal
HOME DELIVERY ROUNDTABLES
Sep 2414:20
Conference pass
PANEL Next-gen consumer credit: redefining BNPL journeys and recurring payment options by enhancing decision intelligence
STAGE 2: PAYMENTS PODIUM
Joe Doyle, Head of Digital Payments, Bank of Ireland
Saurabh Jain, Head of Partnerships, Deem Finance
Moderator: Manuel Cigala, Senior Strategy Manager, Edgar, Dunn & Co
STAGE 2: PAYMENTS PODIUM
Sep 2414:20
Conference pass
PANEL Your omnichannel edge: staying connected, consistent and competitive to meet the demands of digital-native consumers
STAGE 3: DIGITAL COMMERCE ARENA
Deepthi Joyau, Founder, Only Ethikal
Prashant Talwar, Director - New Verticals (Shops, Grocery and Dark stores), Deliveroo
Hakim Bellahcene, Director E-commerce, Aster
Ruslan Al-dahleh, Director E-commerce, Tamimi markets
Pamela Opie, CEO & Founder, Linen Obsession
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2414:50
Conference pass
PRESENTATION
STAGE 4: MARKETING SUMMIT 2.0
Amr Gawish, Regional Marketing manager, Galadari Engineering Ltd Co (LLC)
STAGE 4: MARKETING SUMMIT 2.0
Sep 2415:00
Conference pass
ROUNDTABLE The commitment to mission zero: the region’s journey to 100% emission-free logistics
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2415:00
Conference pass
INTERVIEW Leading digital experience strategy and excellent delivery on all digital platforms
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2415:10
Conference pass
PRESENTATION Digital ROI in aviation: beyond clicks & conversions
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
Sep 2415:30
Conference pass
PANEL Gamers first: balancing brand integration without breaking immersion
STAGE 4: MARKETING SUMMIT 2.0
Darshan Bhatt, Head of Corporate Strategy & Brand, NASR ESPORTS
Vivek Datwani, AVP - Growth & Strategy, MyMaster11
Moderator: Linda Kender, Business Development & Growth Director, MMA Global
STAGE 4: MARKETING SUMMIT 2.0
Sep 2415:40
Conference pass
PANEL Money without borders: reinventing remittances for a real-time world
STAGE 2: PAYMENTS PODIUM
Jacob Pinto, Senior Product Manager, HSBC
Perpetua Gitungo, Compliance Director - LATAM & MEA, Wise
Neha Salve, Vice President - Remittance Products, First Abu Dhabi Bank (FAB)
Sameh Khairy, Head of Cash Management, Credit Agricole Egypt
Aravind Karthikeyan, Chief Representative Officer, Federal Bank
Moderator: Manuel Cigala, Senior Strategy Manager, Edgar, Dunn & Co
STAGE 2: PAYMENTS PODIUM
Sep 2415:40
Conference pass
PANEL Powering purchases: harnessing the influence of checkout experience to elevate customer satisfaction, loyalty and conversion a
STAGE 3: DIGITAL COMMERCE ARENA
Yogesh Sharma, E-commerce and Omnichannel Manager, Beiersdorf
Karen Khoury, Head of Digital Experience, Agthia Group PJSC
STAGE 3: DIGITAL COMMERCE ARENA
last published: 27/Apr/26 12:35 GMT
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