EXPLORE THE SEAMLESS MIDDLE EAST AGENDA
Dubai, 22 - 24 September 2026
Schedule
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Sep 2211:40
Conference pass
KEYNOTE PANEL Smart commerce for a smart region: architecting the future of digital commerce with AI and forward-thinking leadership
STAGE 3: DIGITAL COMMERCE ARENA
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Dinesh Shahani, CEO, Landmark Group | Shoemart, Shoexpress & Pablosky
Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Vivek Rajukumar, CEO, AIVI
Nader Abdelrazik, CEO, MoneyHash
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:00
Conference pass
PANEL Beyond clicks: lessons on AI tools redefining ROI in ad campaigns
STAGE 4: MARKETING SUMMIT 2.0
Hitesh Malhotra, Ex Marketing Director, 6thStreet.com
Mariuxi Romero, Head of Sales and Marketing, Koita
STAGE 4: MARKETING SUMMIT 2.0
Sep 2212:20
Conference pass
KEYNOTE INTERVIEW The reigning success of agentic AI evolution: the living testament to the rich vibrant future of digital commerce
STAGE 3: DIGITAL COMMERCE ARENA
Harshdeep Jolly, Executive Director – Technology & AI Strategy, Al-Futtaim
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:40
Conference pass
PANEL Blueprints of digital commerce excellence: redefining the modern consumer journey and unlocking new business values
STAGE 3: DIGITAL COMMERCE ARENA
Evgeniya Gevorkyan, Digital Marketing & D2C Director, Versuni
Marcin Piekarczyk, Senior Director of Digital & Technology, Ghassan Aboud Holding
Saif Khan, Enterprise & Digital Transformation Leader, Emaar
Muhammad Muzaffar, Lead E-commerce & Digital, Chalhoub Group - TRYANO
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2212:40
Conference pass
PRESENTATION Marketing under the microscope: turning data into real sales
STAGE 4: MARKETING SUMMIT 2.0
Oleg Egorov, Marketing Consultant, Udora
STAGE 4: MARKETING SUMMIT 2.0
Sep 2213:00
Conference pass
INTERVIEW The unspoken rules of effective performance marketing in 2026
STAGE 4: MARKETING SUMMIT 2.0
Hitesh Malhotra, Ex Marketing Director, 6thStreet.com
STAGE 4: MARKETING SUMMIT 2.0
Sep 2213:20
Conference pass
INTERVIEW How AI and technology are reshaping the customer experience
STAGE 3: DIGITAL COMMERCE ARENA
Prashant Saran, Director of Operations, Amazon MEATR
Moderator: Mirko Maccarrone, Founder & CEO Markemy Group, Innovation Catalyst
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2213:20
Conference pass
FIRESIDE CHAT ROI after CPC: tracking real sales and lifetime value in google ads to unlock revenue and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Mona Marfani, Director of Marketing, Hilton Hotels
Charbel Jreijiri, General Manager, Serviceplan Middle East
STAGE 4: MARKETING SUMMIT 2.0
Sep 2213:40
Conference pass
INTERVIEW The digital retail playbook: leading the digital products powered by data science and AI
STAGE 3: DIGITAL COMMERCE ARENA
Eric Meulien, General Manager, Digital Retail, Al-Futtaim
Moderator: Mirko Maccarrone, Founder & CEO Markemy Group, Innovation Catalyst
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2213:50
Conference pass
PRESENTATION From search to agentic: the new AI funnel and the playbook to win it
STAGE 4: MARKETING SUMMIT 2.0
Christian Scharmüller, Managing Director & CCO, Smarter Ecommerce
STAGE 4: MARKETING SUMMIT 2.0
Sep 2214:00
Conference pass
PRESENTATION The new era of AI in payments
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2214:10
Conference pass
PANEL From influencers to advocates: turning partnerships into long-term brand value & digital expansion
STAGE 4: MARKETING SUMMIT 2.0
Julio Rafael, Director of Marketing and Communocations, Jannah Hotels and Resorts
Svetlana Artamonova, Marketing Manager, MERED
Chirin Khawatmi, Managing Director, Andador
Munis Misiroglu, Influencer Marketing - Program Manager, Amazon MENA
STAGE 4: MARKETING SUMMIT 2.0
Sep 2214:20
Conference pass
INTERVIEW Beyond accounting: turning financial operations into a growth engine for digital commerce
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2214:40
Conference pass
PANEL The engine behind marketplace success: unpacking the core of a winning tech stack and ecosystem
STAGE 3: DIGITAL COMMERCE ARENA
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Soukaina Elazizi, Founder, SNAZZY Marketplace
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Kartik Bhatt, CEO, The Kanaa
Moderator: Victoria Myers, Founder, Small Retailer Network
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2214:50
Conference pass
INTERVIEW AI vs traditional SEO: exploring the battle for visibility in a zero-click world
STAGE 4: MARKETING SUMMIT 2.0
Mahmoud Alhamed, Head of Performance, Serviceplan Group ME
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 4: MARKETING SUMMIT 2.0
Sep 2215:10
Conference pass
INTERVIEW Customer journey and attribution modelling
STAGE 4: MARKETING SUMMIT 2.0
Ihab Matar, Head of MarTech, Maids.cc
Moderator: Linda Kender, Regional Director, MMA Global
STAGE 4: MARKETING SUMMIT 2.0
Sep 2215:20
Conference pass
PRESENTATION Staying memorable in a digital world: personal branding, storytelling and trust
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2215:30
Conference pass
INTERVIEW From brand to revenue: how modern marketing has become the new commercial engine
STAGE 4: MARKETING SUMMIT 2.0
Jessica Haddad, Head of Marketing, DubiCars
Moderator: Deepti Chandak, Social Media Content Creator, JiveWithDeepti
STAGE 4: MARKETING SUMMIT 2.0
Sep 2215:40
Conference pass
PANEL Decoding the growth catalyst of digital commerce: reshaping the industry’s strategies by putting data at the forefront of decision making
STAGE 3: DIGITAL COMMERCE ARENA
Stefano Martinelli, Vice President, Amazon MENATR
Elli Kasbi, Chief Executive Officer & Founder, Elli junior
Anuvrat Gaurav, Regional Director, SellAnyCar.com
Mansoor Rahim, Operations Head, Fragrance Secrets Perfumes Trading LLC
Umesh Chopra, Head of Market Intelligence and Digital Marketing, Sharjah coop
Moderator: Fatiha Chikh, Founder & AI Consultant, Shift and Lead
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2215:50
Conference pass
INTERVIEW Luxury without compromise: building omnichannel beauty experiences in the digital age
STAGE 4: MARKETING SUMMIT 2.0
Jana Al Qahtani, Regional Omnichannel Marketing Director, LVMH Perfumes & Cosmetics
Moderator: Natasha Vaughan-Jeremy, Founder, The Luxe Narrative
STAGE 4: MARKETING SUMMIT 2.0
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Sep 2310:40
Conference pass
KEYNOTE FIRESIDE CHAT Aligning digital commerce and marketing initiatives: powering a unified and organisation-wide vision with integrated technology ecosystems
STAGE 3: DIGITAL COMMERCE ARENA
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Muneeb Farrukh, Vice President of Product, Bayut & Dubizzle
Rob Silsbury, Vice President, Marketing & E-commerce, Alshaya Group
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2311:00
Conference pass
FIRESIDE CHAT Winning Gen Z & Alpha: redefining customer acquisition for the next digital wave
STAGE 4: MARKETING SUMMIT 2.0
Anne Tulloch, Marketing Director, Alshaya
Marwen Ben Messaoud, Head of Growth, Middle East, Africa and South Asia, Spotify
Moderator: Margaret Flanagan, Co-Founder, Tales and Heads
STAGE 4: MARKETING SUMMIT 2.0
Sep 2311:20
Conference pass
KEYNOTE PRESENTATION From 6thStreet to AIVI: reimagining online shopping as an AI-Native shopping ecosystem
STAGE 3: DIGITAL COMMERCE ARENA
Vivek Rajukumar, CEO, AIVI
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2311:30
Conference pass
INTERVIEW AI everywhere, relevance nowhere: the new marketing paradox
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
Sep 2311:40
Conference pass
KEYNOTE PANEL Pushing boundaries and modernising conventional omnichannel norms: establishing new standards for excellence in customer experience in every touchpoint
STAGE 3: DIGITAL COMMERCE ARENA
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Hamed Aldabbour, Founder & CEO, House of Cenmar
Alexandra Dickinson, Head of Marketing, Drink Dry
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2311:50
Conference pass
PANEL AI-powered advertising: balancing automation, performance, personalisation and human control
STAGE 4: MARKETING SUMMIT 2.0
Poonam Chawla, Chief Visionary Officer, The Women's Board of Directors
Angela Rendjova, Marketing Director, World Padel Academy
Robin Forbes, Global CEO, R/GA
Yahya Obeid, Head of Digital Marketing, Al-Futtaim - Retail
Moderator: Anna Vapnichna, Head & Founder, Retail, Consumer, Luxury Goods & Experiences Club(RCLGE), INSEAD UAE Alumni association
STAGE 4: MARKETING SUMMIT 2.0
Sep 2312:20
Conference pass
PANEL Think global, act local: scaling across borders with innovative logistic operations, high-value partnerships and digital platforms
STAGE 3: DIGITAL COMMERCE ARENA
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Sabrina Wurfel, Regional Director – Head of D2C E-commerce Group MENA, Samsung Electronics
Nabeel Alkharabsheh, General Manager, Zajel
Abheer Shah, Investment Associate, Yellowfin Capital Partners
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2312:30
Conference pass
INTERVIEW From destination marketing to digital growth: converting traveller intent into customer value
STAGE 4: MARKETING SUMMIT 2.0
Rami Majed, Director Tourism Partnerships, Wego
Moderator: Rebecca Griffiths, CEO & Founder, Primis
STAGE 4: MARKETING SUMMIT 2.0
Sep 2312:50
Conference pass
PANEL – The new shape of PR: redefining influence, reputation and brand relevance | In partnership with Public Relations and Communications Services
STAGE 4: MARKETING SUMMIT 2.0
Alice Walker, Managing Director, Four Agency Worldwide
Ashraf Shakah, President, PR & Influence, Ogilvy
Maitha Ahmed, Executive Director, Pure Health
Peter Jacob, Managing Director, Current Global MENAT
Moderator: Samar Saliba, SVP Growth and RF Engage, Ruder Finn Atteline
STAGE 4: MARKETING SUMMIT 2.0
Sep 2313:00
Conference pass
FIRESIDE CHAT Designing for ambition: how Adyen and Ziina are powering the future of commerce
STAGE 3: DIGITAL COMMERCE ARENA
Daumantas Grigaravicius, Head of Middle East, adyen
Faisal Toukan, Co-founder & CEO, Ziina
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2313:20
Conference pass
INTERVIEW Rewiring supply chain to support modern commerce operations: faster delivery, real-time visibility and autonomous execution
STAGE 3: DIGITAL COMMERCE ARENA
Nabeel Alkharabsheh, General Manager, Zajel
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2313:30
Conference pass
INTERVIEW Beyond ROAS: why brand is still the best growth lever
STAGE 4: MARKETING SUMMIT 2.0
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Moderator: Linda Kender, Regional Director, MMA Global
STAGE 4: MARKETING SUMMIT 2.0
Sep 2313:40
Conference pass
INTERVIEW Why e-commerce needs an ecosystem: warehousing, freight, customs, and last mile
STAGE 3: DIGITAL COMMERCE ARENA
Rebecca Griffiths, CEO & Founder, Primis
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2313:50
Conference pass
PRESENTATION From reach to revenue: the new rules of influencer marketing
STAGE 4: MARKETING SUMMIT 2.0
Linda Kender, Regional Director, MMA Global
Bertav Deniz, Performance Marketing Manager, INFLOW Network
Juanes Lopez Bedoya, Creative Strategist, INFLOW Network
STAGE 4: MARKETING SUMMIT 2.0
Sep 2314:00
Conference pass
PRESENTATION No more leaks: building payments for growth
STAGE 3: DIGITAL COMMERCE ARENA
Nader Abdelrazik, CEO, MoneyHash
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2314:10
Conference pass
PANEL From personas to precision: evolving customer segmentation for hyper-personalized marketing success
STAGE 4: MARKETING SUMMIT 2.0
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Sercan Alici, Head of Growth & Marketing, Digital Zone
Karim Mroueh, Head of Digital Innovation, Serviceplan Middle East
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 4: MARKETING SUMMIT 2.0
Sep 2314:20
Conference pass
PANEL Think smart, sell smarter: staying ahead of the competition with hyper-intelligent commerce operations
STAGE 3: DIGITAL COMMERCE ARENA
Adam Docrat, Head of Information Technology - GCC, chemist warehouse
Amir Hassan, Group Director of E-commerce, Elsewedy Electric
Himanshu Jain, Head of Product & Analytics, Styli - Landmark Group
Ershad Gulam, Global eCommerce Head, Nutricook
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2315:00
Conference pass
INTERVIEW How UAE Brands Can Win in the Global Markets
STAGE 3: DIGITAL COMMERCE ARENA
Hadi Hashim, Head of E-commerce, Dhl express
Moderator: Marwa Abdulbaki, Marketing Director, Dhl express
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2315:00
Conference pass
PRESENTATION The AI platform that builds and runs your business
STAGE 4: MARKETING SUMMIT 2.0
Reha Gunduz, Product Marketing Director, Retter Technology
STAGE 4: MARKETING SUMMIT 2.0
Sep 2315:20
Conference pass
MASTERCLASS The missing piece in retail AI - Knowledge graphs
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2315:20
Conference pass
PRESENTATION The funnel didn't die. We killed it.
STAGE 4: MARKETING SUMMIT 2.0
Andres Felipe Ruiz, Head of Digital & Consumer Experience, Pernod Ricard
STAGE 4: MARKETING SUMMIT 2.0
Sep 2315:40
Conference pass
INTERVIEW Rethinking marketing in the age of AI: redefining brand relevance and the role of marketing
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
Sep 2316:00
Conference pass
PANEL Beyond the ‘pay now’ button: building loyalty through authenticity and enticing rewards program
STAGE 3: DIGITAL COMMERCE ARENA
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Anas Derieh, Head of Ecommerce, Arla Foods
Khalil Haloul, Vice President, LikeCard
STAGE 3: DIGITAL COMMERCE ARENA
Create your personal agenda –check the favourite icon
Sep 2410:00
Conference pass
ROUNDTABLE The future of logistics: AI at the helm of optimization for delivery success
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2411:00
Conference pass
ROUNDTABLE Redefining warehouse performance: transforming warehouse operations with smart and automated operability
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2411:40
Conference pass
KEYNOTE FIRESIDE CHAT Powering global commerce without limits: the borderless advantage of a connected operation, unified channels and digital-first strategy
STAGE 3: DIGITAL COMMERCE ARENA
Mamoun Hmidan, Chief Business Officer, Wego
Abhinav Nair, Chief Growth Officer, Styli - Landmark Group
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2412:00
Conference pass
ROUNDTABLE From click to settlement: building a seamless digital commerce ecosystem
HOME DELIVERY ROUNDTABLES
HOME DELIVERY ROUNDTABLES
Sep 2412:10
Conference pass
KEYNOTE INTERVIEW From convenience to ecosystem: scaling the next generation of digital commerce through AI, speed and connected customer experiences
STAGE 3: DIGITAL COMMERCE ARENA
Matteo Brigato, General Manager, Snoonu (Jahez Group)
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2412:30
Conference pass
KEYNOTE PRESENTATION AI in action: transforming eCommerce growth, customer experience and operational efficiency
STAGE 3: DIGITAL COMMERCE ARENA
Lina Gallagher, Ecommerce Director, Drink Dry
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2412:30
Conference pass
INTERVIEW Cross-border social selling: leveraging platforms to unlock GCC trade and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Zeina El Sheikh, Director, Marketing, Communications, Sustainability & Corporate Responsibility – Ericsson Gulf, Ericsson
STAGE 4: MARKETING SUMMIT 2.0
Sep 2412:50
Conference pass
INTERVIEW Lessons from healthcare marketing - acquisition, retention, martech & managed chaos
STAGE 4: MARKETING SUMMIT 2.0
Jean-Paul Smalls, Executive Vice President - Commercial, Trellis Hospital LLC
Moderator: Linda Kender, Regional Director, MMA Global
STAGE 4: MARKETING SUMMIT 2.0
Sep 2413:10
Conference pass
PRESENTATION AI wars and the Generative AI value chain
STAGE 4: MARKETING SUMMIT 2.0
Ahmed Soliman, Head of Marketing, Ecolab
STAGE 4: MARKETING SUMMIT 2.0
Sep 2413:30
Conference pass
FIRESIDE CHAT Savvy, social, shoppable: the evolving face of social shopping as the new digital storefront
STAGE 3: DIGITAL COMMERCE ARENA
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2413:30
Conference pass
FIRESIDE CHAT Attribution reimagined: AI-powered models for optimal and lasting performance growth
STAGE 4: MARKETING SUMMIT 2.0
Safa Rahal, Cluster Director of Marketing & Communications, Accor
Karim Chaanine, Chief Marketing Officer, Papa Johns Investment Group
Dawn Kubicek, CEO & Founder, Leaders in Digital
Moderator: Carine Bouery, Podcast Host, Head of Hearts
STAGE 4: MARKETING SUMMIT 2.0
Sep 2414:00
Conference pass
FIRESIDE CHAT Your omnichannel edge: staying connected, consistent and competitive to meet the demands of digital-native consumers
STAGE 3: DIGITAL COMMERCE ARENA
Deepthi Joyau, Founder, Only Ethikal
Pamela Opie, CEO & Founder, Linen Obsession
Omar Noueihed, Head of Media & Performance MEA, Versuni
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2414:00
Conference pass
PANEL Culture as currency: how brands ride regional trends to build relevance and stay connected
STAGE 4: MARKETING SUMMIT 2.0
Angela Rendjova, Marketing Director, World Padel Academy
Falak Jalil, Vice President - Marketing, Al Ghurair Foods
Rana Al Maeeni, Group F&B Marketing Director, Maristo Hospitality
Felita Figueredo, Marketing Director, GEMS Education
Moderator: Carine Bouery, Podcast Host, Head of Hearts
STAGE 4: MARKETING SUMMIT 2.0
Sep 2414:30
Conference pass
INTERVIEW From connectivity to connected ecosystems: redefining customer experience in a digital-first world
STAGE 3: DIGITAL COMMERCE ARENA
Kareem Eid, Chief Commercial Officer, Vodafone Egypt
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2414:50
Conference pass
PRESENTATION Beyond compliance: unlocking the business value of e-invoicing in the UAE
STAGE 3: DIGITAL COMMERCE ARENA
Alexander Gilmanov, Founder & CEO, Melograno Ventures
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2414:50
Conference pass
INTERVIEW The culture takeover: how communications shapes what we believe, buy and become.
STAGE 4: MARKETING SUMMIT 2.0
Emma Campbell, Chief Marketing Officer, Ras Al Khaimah Tourism Development Authority
Moderator: Kate Midttun, Fellow & Strategy Board, Middle East Public Relations Association
STAGE 4: MARKETING SUMMIT 2.0
Sep 2415:10
Conference pass
FIRESIDE CHAT Powering purchases: harnessing the influence of checkout experience to elevate customer satisfaction, loyalty and conversion a
STAGE 3: DIGITAL COMMERCE ARENA
Yogesh Sharma, E-commerce and Omnichannel Manager, Beiersdorf
Karen Khoury, Head of Ecommerce, Agthia Group PJSC
STAGE 3: DIGITAL COMMERCE ARENA
Sep 2415:10
Conference pass
PRESENTATION Digital ROI in aviation: beyond clicks & conversions
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
last published: 24/Sep/26 04:25 GMT
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To sponsor or exhibit contact:
Ralph Burgess
ralph.burgess@terrapinn.com
Speaking Opportunities:
Leona Fletcher
leona.fletcher@terrapinn.com
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