Imad Lahad | Managing Director
APCO Worldwide

Imad Lahad Global Chair, AI & Intelligence Imad Lahad is an expert in AI, intelligence, and disruptive technologies. Currently serving as the Global Chair of AI & Intelligence at APCO, he leads initiatives that harness emerging technologies to drive innovation and transformative solutions for APCO and its clients worldwide. Imad's journey with APCO began in 2013 as the Director of Digital Strategy, where he quickly demonstrated his leadership and forward-thinking approach. He went on to become the Managing Director of APCO’s Dubai office, playing a pivotal role in shaping the firm’s direction and expanding its capabilities in the region. As the head of the global Digital Practice, Imad established the AI Comms Lab, a pioneering initiative that integrates advanced AI capabilities and innovative tools into APCO’s offerings. This lab also led to the creation of Margy, APCO’s proprietary adaptive intelligence, which is leveraged across the organization to deliver cutting-edge insights and solutions for clients. In his current role, Imad oversees a multidisciplinary global team that combines AI & ML, opinion research, data science, strategy & planning, and digital innovation to deliver seamless, integrated solutions. His leadership reflects a commitment to pushing boundaries and driving growth through the adoption of AI and emerging technologies. With over 25 years of experience spanning media, crisis management, business transformation, and disruptive innovation, Imad is a recognized industry leader. He is frequently invited as a speaker and mentor, focusing on topics such as strategy, disruption, and the intersection of emotional and artificial intelligence. Passionate about helping organizations identify opportunities in an ever-evolving world, Imad has empowered global and regional entities to embrace innovation and achieve sustainable growth. Fluent in English, French, and Arabic, Imad holds a master’s degree in marketing and communications from ESCP/EAP, Paris.