Loretta Ahmed | Chief Executive Officer
Houbara Communications

Loretta is the founder and CEO for Houbara Communications.
She is a public relations, brand reputation and crisis communications expert with over 30 years’ solid experience guiding clients through transformational times. She is experienced in leading multi-channel campaigns, creative thinking, business planning and nation branding and she has media trained many of the region’s most prominent business leaders. Previously, she was CEO for Grayling’s UK operations before moving to the region to head up Grayling’s MEA business in 2013.  In 2019 she acquired the UAE business to create an independent agency. Loretta has been previously recognised for her ‘outstanding contribution to the PR industry’ by the CIPR and is a former chair of PRCA MENA and former Vice President for the Middle East Region for ICCO.  She is now a board member for Global Women in PR MENA and was recognized by PRCA MENA as the Middle East PR Leader of the Year in 2020.