Laureline Schwarz | Head of Global Corporate Communication,
Al-Futtaim Automotive

Since joining Al-Futtaim Automotive in January 2022, Laureline Schwarz has led the company’s global corporate communications strategy, shaping its narrative and amplifying its industry presence across key markets. As Head of Global Corporate Communication & PR, she drives strategic media engagement, executive positioning, and thought leadership, ensuring Al-Futtaim Automotive remains at the forefront of the evolving mobility and sustainability landscape. With over 20 years of experience, Laureline has spearheaded high-impact PR and communications strategies for global brands in automotive, mobility, and beyond. Her strategic, data-driven approach has expanded Al-Futtaim Automotive’s influence across 5 markets, fostering meaningful engagement with industry stakeholders and media. Having worked across four continents, Laureline brings a global perspective to her work, ensuring brand messaging resonates across diverse audiences. Her expertise in storytelling, media strategy, and corporate reputation has earned industry recognition, including both Gold (2023) and Silver (2024) MEPRA Awards for Best Automotive Campaign—testament to her ability to craft impactful, purpose-driven communications. Beyond her corporate role, Laureline is a strong advocate for women’s leadership, diversity, and sustainable mobility. She actively contributes to discussions on the future of green mobility, ESG storytelling, and brand innovation, helping organizations navigate the evolving communications landscape wiih credibility and impact.