Sercan Alici | Head of Growth Analytics
Washmen

I am an analytics-driven, M-shaped growth specialist with a decade of experience in the mobile-web ecosystem. My expertise lies in orchestrating data-driven strategies that optimize acquisition and retention funnels, supported by a deep understanding of mobile growth stacks, database marketing, and multi-sided marketplaces. I’ve managed six-digit budgets in highly competitive markets, ensuring tight targets are met through strategic planning and close collaboration with cross-functional teams. Throughout my international career, I’ve led growth functions across multiple geographies—from the MENAT region to the EU zone and Pan-African markets—balancing high-level strategic vision with hands-on execution. My entrepreneurial background and startup investments have sharpened my ability to spot opportunities and drive innovation