Rachel Devereux | Brand, Marketing & Digital Director
Virgin Mobile UAE

With over 20 years of experience across EMEA markets and sectors including UK national press, tech, telecommunications, entertainment, and finance, Rachel Devereux is a dynamic brand leader known for crafting impactful strategies and delivering innovative initiatives. Her deep expertise spans brand strategy, customer and employee experience, media, and communications—making her a respected and sought-after voice in the industry. From scaling ambitious startups to steering high-performing global teams, Rachel consistently brings a future-focused mindset to every challenge. Now serving as Brand Director at Virgin Mobile UAE, she continues to redefine customer experiences and drive bold, boundary-pushing marketing initiatives.