MARKETING & LOYALTY

 

Marketing & Loyalty, Wednesday 14 May 2025

Clare Corden
08:40

Organizer opening remarks

Clare Corden, Conference Producer, Terrapinn Holdings Ltd
Lars Pottgiesser
08:45

Chair Opening Remarks

Lars Pottgiesser, Lars Pottgiesser, Head, Business Development / Regional Vice President Office, The Americas, International Air Transportation As, IATA
Jaron Millner
08:50

Digital innovation to enhance the customer experience

Jaron Millner, Head of Digital and Innovation, Oneworld Alliance
Preston Peterson, Director Customer Experience, American Airlines
09:20

Resered for Tango

Jennifer Aument
09:40

Transforming airports: Technology, sustainability, and passenger experience

Jennifer Aument, Chief Executive Officer, The New Terminal One at JFK
Jamie Rhee, Commissioner, City of Chicago Department of Aviation
Phillip Washington, Chief Executive Officer, Denver International Airport
Moderator: Holly Miles, Editor, International Airport Review
Deborah Flint, CEO, Toronto Pearson International Airport
Panel discussion
Marketing & Loyalty
11:20

Crafting compelling brand stories: Marketing strategies in aviation

Jonathan Stephen, Chief Marketing Officer, Arajet Airlines
Atif Elkadi, Chief Executive Officer, Ontario International Airport Authority
Julia Fedor
Marketing & Loyalty
11:40

Aviation marketing transformed: The rise of the travel creator economy

Interviewee: Julia Fedor, Director, Advertising and Social Media, UNITED AIRLINES
Panel discussion
Marketing & Loyalty
12:00

Engagement beyond points: Building emotional connections with customers

Moderator: Aneesa Mohammed, Customer Experience Officer, Caribbean Airlines
SungJoon Park, Director - Loyalty & High Value Customers, SkyTeam
Jade Liska, Deputy Director, Planning And Engineering Division, Kansas City Aviation Department
Angela Vargo, Vice President of Marketing & Communications, Breeze Airways
Megan O'Connell, Director of Marketing and Branding, Philadelphia International Airport
Panel discussion
Marketing & Loyalty
14:00

The role of customer service in fostering loyalty and advocacy

Interviewee: Benjamin Lipsey, SVP Customer Loyalty | President, Flying Blue, Air France K.L.M.
Interviewer: Gabby Poirier, Director, Juliett Alpha
Panel discussion
Marketing & Loyalty
14:40

Building partnerships to grow and retain community air service

Moderator: Max Bohn, Air Service Development, Merchant Aviation, A Groupe ADP Co
Abe Weber, Airport Director, Appleton International Airport
Herbert Ghent, Executive Manager , Network Revenue and Distribution, Caribbean Airlines
Anthony Gilmer, Vice President of Air Service Development and Strategic Marketing, Louisville Regional Airport Authority
Gerri Sinclair
15:30

AI and advanced technologies in aviation

Gerri Sinclair, C3PO - Chief Planning, Prioritization, and Performance Optimization Officer, Vancouver International Airport
Maurice Jenkins, Chief Innovation Officer IAP C.M., Miami International Airport
Vijay Dheap, Chief Executive Officer, RozieAI
Panel discussion
16:05

AI Driven Passenger Experience & Loyalty: How to Make Your AI Investments Work for You

Heather Fox, VP of Consult, Consumer & Travel, Kyndryl
Moderator: Mandeep Grewal, Founding Partner/CEO, Flyaway Advisors LLC
16:35

Driving Loyalty through Customer Experience

Reserved for Allianz

Shreya Parmar
17:10

Revenue and distribution revolution: Harnessing technology for airline innovation

Shreya Parmar, Head of Offer Placement Business, Lufthansa Group
last published: 26/Mar/25 21:45

Marketing & Loyalty, Thursday 15 May 2025

Luc Bondar
09:00

From loyalty to media to commerce: Innovating across the customer journey

Luc Bondar, COO & President of MileagePlus, UNITED AIRLINES
09:20

Reserved for Cirium

Panel discussion
09:40

Aviation opportunity across Latin America

Moderator: Jonathan Norman, Managing Director, Normanas Aerospace
Otto Gergye, Chief Commercial Officer, Avianca
Ken Pyatt, Deputy Aviation Director, Miami International Airport
Rana Ghosh
10:20

The transformation of Spirit Airlines and the evolving landscape of low cost carriers

Interviewee: Rana Ghosh, Chief Transformation Officer, Spirit Airlines
Panel discussion
Marketing & Loyalty
11:20

Navigating regulatory issues and building partnerships between airlines, airports, and governments

Aylette Wright-Paul, Manager of Government and Industry Affairs, Caribbean Airlines
Jade Liska, Deputy Director, Planning And Engineering Division, Kansas City Aviation Department
Panel discussion
Marketing & Loyalty
12:00

Gateways to major events: How airports align marketing and experience for high-impact moments

Megan O'Connell, Director of Marketing and Branding, Philadelphia International Airport
Moderator: Gabby Poirier, Director, Juliett Alpha
Atif Elkadi, Chief Executive Officer, Ontario International Airport Authority
Sharon McCloskey, Vice President, Customer Experience, Dallas Fort Worth International Airport
Howard Patty
Marketing & Loyalty
13:20

Protecting loyalty programs with a holistic security & fraud prevention strategy

Howard Patty, Sr. Manager Digital Platforms, Southwest Airlines
Trevor Rice
Marketing & Loyalty
13:40

The power of local: Building community support through the “Fly Local” campaign

Trevor Rice, Director of Marketing and Air Service Development, Tri-Cities Airport
Panel discussion
Marketing & Loyalty
14:00

Data-driven loyalty: Leveraging customer insights for program enhancement

Moderator: Yen-Pu Paul Chen, Senior Director Corporate Planning & Business Intelligence, V.X Consulting
Benjamin Lipsey, SVP Customer Loyalty | President, Flying Blue, Air France K.L.M.
Bruno Gonzalez, Head of Loyalty, Volaris
Nick Ewen, Director of Content, The Points Guy
Marketing & Loyalty
14:40

Personalization strategies in airline marketing: Tailoring offers and experiences to individual customers

last published: 26/Mar/25 21:45
 

 

Contact us

To sponsor or exhibit contact:
Joe Hames
Tel:   +1 646-619-1774

joe.hames@Terrapinn.com

 

Speaking Opportunities:
Clare Corden
Tel:  +1 201-912-7744

clare.corden@terrapinn.com

 

Marketing/Press Opportunities:
Emelie Flaig

emelie.flaig@terrapinn.com