MARKETING & LOYALTY
Marketing & Loyalty, Wednesday 14 May 2025
08:40
Organizer opening remarks
Clare Corden, Conference Producer, Terrapinn Holdings Ltd
08:45
Chair Opening Remarks
Lars Pottgiesser, Lars Pottgiesser, Head, Business Development / Regional Vice President Office, The Americas, International Air Transportation As, IATA
08:50
Digital innovation to enhance the customer experience
Jaron Millner, Head of Digital and Innovation, Oneworld Alliance
Preston Peterson, Director Customer Experience, American Airlines
09:20
Resered for Tango
09:40
Transforming airports: Technology, sustainability, and passenger experience
Jennifer Aument, Chief Executive Officer, The New Terminal One at JFK
Jamie Rhee, Commissioner, City of Chicago Department of Aviation
Phillip Washington, Chief Executive Officer, Denver International Airport
Moderator: Holly Miles, Editor, International Airport Review
Deborah Flint, CEO, Toronto Pearson International Airport
Marketing & Loyalty
11:20Crafting compelling brand stories: Marketing strategies in aviation
Jonathan Stephen, Chief Marketing Officer, Arajet Airlines
Atif Elkadi, Chief Executive Officer, Ontario International Airport Authority
Marketing & Loyalty
11:40Aviation marketing transformed: The rise of the travel creator economy
Interviewee: Julia Fedor, Director, Advertising and Social Media, UNITED AIRLINES
Marketing & Loyalty
12:00Engagement beyond points: Building emotional connections with customers
Moderator: Aneesa Mohammed, Customer Experience Officer, Caribbean Airlines
SungJoon Park, Director - Loyalty & High Value Customers, SkyTeam
Jade Liska, Deputy Director, Planning And Engineering Division, Kansas City Aviation Department
Angela Vargo, Vice President of Marketing & Communications, Breeze Airways
Megan O'Connell, Director of Marketing and Branding, Philadelphia International Airport
Marketing & Loyalty
14:00The role of customer service in fostering loyalty and advocacy
Interviewee: Benjamin Lipsey, SVP Customer Loyalty | President, Flying Blue, Air France K.L.M.
Interviewer: Gabby Poirier, Director, Juliett Alpha
Marketing & Loyalty
14:40Building partnerships to grow and retain community air service
Moderator: Max Bohn, Air Service Development, Merchant Aviation, A Groupe ADP Co
Abe Weber, Airport Director, Appleton International Airport
Herbert Ghent, Executive Manager , Network Revenue and Distribution, Caribbean Airlines
Anthony Gilmer, Vice President of Air Service Development and Strategic Marketing, Louisville Regional Airport Authority
15:30
AI and advanced technologies in aviation
Gerri Sinclair, C3PO - Chief Planning, Prioritization, and Performance Optimization Officer, Vancouver International Airport
Maurice Jenkins, Chief Innovation Officer IAP C.M., Miami International Airport
Vijay Dheap, Chief Executive Officer, RozieAI
16:05
AI Driven Passenger Experience & Loyalty: How to Make Your AI Investments Work for You
Heather Fox, VP of Consult, Consumer & Travel, Kyndryl
Moderator: Mandeep Grewal, Founding Partner/CEO, Flyaway Advisors LLC
16:35
Driving Loyalty through Customer Experience
Reserved for Allianz
17:10
Revenue and distribution revolution: Harnessing technology for airline innovation
Shreya Parmar, Head of Offer Placement Business, Lufthansa Group
last published: 26/Mar/25 21:45
Marketing & Loyalty, Thursday 15 May 2025
09:00
From loyalty to media to commerce: Innovating across the customer journey
Luc Bondar, COO & President of MileagePlus, UNITED AIRLINES
09:20
Reserved for Cirium
09:40
Aviation opportunity across Latin America
Moderator: Jonathan Norman, Managing Director, Normanas Aerospace
Otto Gergye, Chief Commercial Officer, Avianca
Ken Pyatt, Deputy Aviation Director, Miami International Airport
10:20
The transformation of Spirit Airlines and the evolving landscape of low cost carriers
Interviewee: Rana Ghosh, Chief Transformation Officer, Spirit Airlines
Marketing & Loyalty
11:20Navigating regulatory issues and building partnerships between airlines, airports, and governments
Aylette Wright-Paul, Manager of Government and Industry Affairs, Caribbean Airlines
Jade Liska, Deputy Director, Planning And Engineering Division, Kansas City Aviation Department
Marketing & Loyalty
12:00Gateways to major events: How airports align marketing and experience for high-impact moments
Megan O'Connell, Director of Marketing and Branding, Philadelphia International Airport
Moderator: Gabby Poirier, Director, Juliett Alpha
Atif Elkadi, Chief Executive Officer, Ontario International Airport Authority
Sharon McCloskey, Vice President, Customer Experience, Dallas Fort Worth International Airport
Marketing & Loyalty
13:20Protecting loyalty programs with a holistic security & fraud prevention strategy
Howard Patty, Sr. Manager Digital Platforms, Southwest Airlines
Marketing & Loyalty
13:40The power of local: Building community support through the “Fly Local” campaign
Trevor Rice, Director of Marketing and Air Service Development, Tri-Cities Airport
Marketing & Loyalty
14:00Data-driven loyalty: Leveraging customer insights for program enhancement
Moderator: Yen-Pu Paul Chen, Senior Director Corporate Planning & Business Intelligence, V.X Consulting
Benjamin Lipsey, SVP Customer Loyalty | President, Flying Blue, Air France K.L.M.
Bruno Gonzalez, Head of Loyalty, Volaris
Nick Ewen, Director of Content, The Points Guy
Marketing & Loyalty
14:40Personalization strategies in airline marketing: Tailoring offers and experiences to individual customers
last published: 26/Mar/25 21:45
Contact us
To sponsor or exhibit contact:
Joe Hames
Tel: +1 646-619-1774
joe.hames@Terrapinn.com
Speaking Opportunities:
Clare Corden
Tel: +1 201-912-7744
clare.corden@terrapinn.com
Marketing/Press Opportunities:
Emelie Flaig
emelie.flaig@terrapinn.com
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