Scott Hermiston | DOSM
Grosvenor House Suites
Scott Hermiston is the Director of Sales and Marketing at Grosvenor House Suites, a leading luxury property in the heart of Mayfair, London. With experience in the luxury hospitality sector, he brings a strong track record in driving commercial performance, brand visibility, and strategic market positioning.
Throughout his career, Scott has held senior commercial roles within the industry, where he has successfully led global sales initiatives, strengthened key partnerships, and delivered sustainable revenue growth across leisure, corporate, and long-stay segments. In his role at Grosvenor House Suites, he oversees sales and marketing strategies, communications and ensuring the property maintains its position as a premier choice for discerning international travellers.
Appearances:
Day 1 @ 14:00
Outsmarting the giants: how independent hotels can use GEO to win generative searches
As generative search becomes the new front door to travel discovery, independent hotels have a real opportunity to stand out - using GEO to help AI understand, trust and confidently recommend their brand. This session will explore practical strategies to:
- Decode how AI systems evaluate hotel websites, content and brands
- Structure and present your content for AI
- Apply proven GEO tactics already helping independent hotels today
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