MARKETING

The future of personalisation: how AI and data are transforming hotel marketing

In partnership with HSMAI.

Key takeaways:

• How to use first-party data to drive guest loyalty and direct bookings in the cookieless era.
• Practical examples of how AI and automation are reshaping campaigns and guest communication
• What’s next: balancing personalisation, privacy, and profitability.

Moderator:
James Wheatcroft, Global Senior Vice President Brand Management & Guest Experience, Accor

Nicola Mason, Director of Marketing, Village Hotels

Jonathon Liu, Chief Commercial Officer, Verdi Hotels

Outsmarting the giants: how independent hotels can use GEO to win generative searches

Small businesses can outsmart big players by using generative search technology. This session shares strategies for leveraging AI-powered search to create personalised, relevant content that drives engagement and growth.

• Discover how generative search helps independents deliver tailored, meaningful search experiences
• Learn creative ways to use AI for faster, smarter content creation
• Discuss how generative search can provide a sustainable competitive advantage

Moderator:
Sam Weston, Marketing Director, Hotel Speak

Molly Peel, Assistant Marketing Director, Red Carnation Hotels

Joshua Ryan-Saha, Director of Traveltech Scotland, University of Edinburgh

Magdalena Hamya, Brand Director, Arev Collection

Erin Whitis, CMO, Monteverdi Tuscany