Molly Peel is the Assistant Marketing Director at Red Carnation Hotels, where she plays a key role in shaping the brand’s creative direction and driving strategic marketing initiatives across the luxury hotel collection. With a sharp eye for storytelling and a passion for hospitality, Molly leads campaigns that highlight the group’s award-winning service, unique properties, and guest-centric experiences. She collaborates closely with cross-functional teams to strengthen brand visibility, optimise digital performance, and ensure consistent messaging across global markets. Known for her thoughtful approach, strong organisational skills, and creative mindset, Molly continues to elevate Red Carnation Hotels’ presence within the competitive luxury travel landscape. She is committed to delivering meaningful, memorable brand touchpoints that connect with audiences and reflect the company’s dedication to excellence.
As generative search becomes the new front door to travel discovery, independent hotels have a real opportunity to stand out - using GEO to help AI understand, trust and confidently recommend their brand. This session will explore practical strategies to: