Molly Peel | Assistant Marketing Director
Red Carnation Hotels

Day 1 @ 15:50

Outsmarting the giants: how independent hotels can use GEO to win generative searches

Small businesses can outsmart big players by using generative search technology. This session shares strategies for leveraging AI-powered search to create personalised, relevant content that drives engagement and growth.

• Discover how generative search helps independents deliver tailored, meaningful search experiences
• Learn creative ways to use AI for faster, smarter content creation
• Discuss how generative search can provide a sustainable competitive advantage

Moderator: Sam Weston, Marketing Director, Hotel Speak

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Sam Weston / Outsmarting the giants: how independent hotels can use GEO to win generative searches

Sam Weston, Marketing Director,
Hotel Speak

Sam is Marketing Director at 80 DAYS, a full service creative and digital marketing agency specialising in hospitality and working with some of the world’s most respected hotel and travel brands. A self-confessed, enthusiastic hotel marketing geek, Sam enjoys sharing insights and knowledge from 80...

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Molly Peel, Assistant Marketing Director, Red Carnation Hotels

Joshua Ryan-Saha, Director of Traveltech Scotland, University of Edinburgh

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