REVENUE & DISTRIBUTION

Covering best practices in pricing, distribution channels, and revenue management strategies to maximise profitability and occupancy rates.

Revenue & Distribution, Thursday 26 February 2026

Revenue & Distribution

10:40

Justifying the spend on elevated hospitality

Catt McLeod, Vice President, Elegant Hotel Collection

Revenue & Distribution

11:30

Rethinking hotel success: what really drives profit?

Profitability today means more than just room rates and occupancy. This panel explores new metrics and revenue streams that define real success in hospitality.

Discover new ways to define and measure hotel profitability
Ancillary revenue: the role of non-room profit in financial success
Learn how guest lifetime value changes revenue strategy

Moderator: Nadia Milligan, Partner, Keystone Law

Katie Niland, Commercial Director, The Belfry

Jeremy Daudin, Group Head of Sales & Marketing, The Zetter

James B. Clarke MI, Chair of the Master Innholders, The Master Innholders

Revenue & Distribution

12:15

Maximising revenue through flexible living

Jakob Gowin, General Manager, Melia White House Hotel & The Level at Melia

Joshua Danan, CEO & Co-Founder, Student Luxe

Revenue & Distribution

15:20

The new rules of revenue: selling in uncertain times

In partnership with HSMAI.

Key takeaways:

How sales and revenue teams must collaborate to maximise total revenue in 2026 and beyond
Strategies for dynamic pricing and responding to unpredictable demand
Success stories: innovative approaches to drive top line growth in an uncertain economy.

Moderator: Kostas Ioannidis, Sales Director, Global Sales - Europe, IHG Hotels & Resorts

Uta von Dietze, Vice President Commercial Performance EMEA, Wyndham Hotels & Resorts

Kelly Cronin, Commercial Director, Village Hotels