Ashleigh Donald | Co-Host
The Halo Effect Podcast
Ashleigh Donald is co-host of The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald, a weekly podcast sharing real stories and practical insights from hospitality and travel leaders, and co-founder of award-winning consultancy Halo Business Consulting. An award-winning hospitality marketing leader with more than 20 years' experience in luxury hospitality, she has led projects for Montcalm Collection, The Welbeck, Resident Hotels, The Dilly and sustainability consultants Mission: Net Zero, as well as international brands such as Shangri-La, Marriott International, Hilton, Four Seasons and Hudson Yards, specialising in hotel and residence launches, brand positioning, PR and guest communications.
Appearances:
Day 1 @ 14:00
Pivot or preserve? The renovation and repositioning dilemma in hospitality
Hotels must constantly evolve, but when do you preserve heritage versus reinvent? This session discusses balancing guest loyalty with fresh appeal.
- Find out when to preserve heritage and when to renovate boldly
- Debate how to keep existing guests while attracting new ones
- Learn common renovation pitfalls to avoid
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