Kate Branch | Chief Marketing Officer
Emerald City Hotels

Day 1 @ 14:30

Lights, camera, action: Maximising your social media presence with video content specfically through Facebook, Instagram and Tiktok

Learn how to maximise social media presence with video. Video has become essential for marketing the boutique heritage properties, including The Albert Mosman, Dalziel Lodge, and North Sydney Suites. Video boasts a 63% marketing ROI and significantly influences millennial travel choices. Even with budget constraints, stunning videos can be created using resources like Pexels and CapCut. By mixing downloaded content with personal footage, customising templates, and maintaining relationships with content creators, Kate will demonstrate that people prefer watching videos over reading and how converting detailed brochures into engaging TikTok, Instagram, Facebook, and YouTube videos/shorts/reels can greatly enhance marketing strategies.