Victoria Peterson is a dynamic marketing leader with a proven track record across a broad spectrum of industries, including luxury ski travel, coatings, behavioural strategy, and hotels. As the Director of Marketing Communications for The Langham, Gold Coast, she was instrumental in the pre-opening team, launching the city's newest luxury hotel, and setting new benchmarks in brand visibility and guest experience. With a keen eye for crafting compelling narratives, Victoria leads an award-winning marketing team, consistently driving brand growth, leveraging her expertise to create innovative PR, partnership and marketing strategies that resonate across leisure, MICE, wellness, weddings, and dining sectors. With more than 12 years of experience in hotel marketing, Victoria's passion for excellence, sharp focus on brand, and adaptability set her apart as a leading professional in the industry.
In this panel, industry leaders will discuss the critical role of strategic marketing partnerships in building brand strength and expanding market reach. Panelists will share insights on how collaborating with complementary brands can amplify marketing efforts, drive innovation, and create unique customer experiences. From leveraging shared values to co-creating memorable campaigns, the session will explore the best practices and real-world examples that demonstrate the potential of strategic partnerships to boost brand visibility, customer loyalty, and business growth.
ICC Sydney Exhibition Centre
Darling Harbour, Sydney
Wednesday 18 September 2024
Thursday 19 September 2024
Open 10am – 5pm daily
Sponsorship Enquiries
Matthew.Gatfield@terrapinn.com
Speaking Enquiries
Genevieve.Page@terrapinn.com